What makes a good LinkedIn connection request note and how should I write one?
A good note should be brief, reference something specific about the prospect’s recent post, and be plausibly deniable—not a hard sell. For example: “Hey Pete, saw your post on X and thought Y. Would love to connect.” The goal is to add value for both parties, increase their connection count, and open the door for future engagement. Keep it short, avoid sales language, and focus on genuine interest.
I start by warming up the conversation with genuine compliments and curiosity before mentioning what I do; it’s about building real connections first and sharing the offer naturally. It’s hard to say whether this is a good idea because it depends on implementation. I generally don’t like the ‘real connections first’ approach because pretending to follow someone long‑term just to connect can feel misleading. Some people do like it, and if done intelligently it can work. Sending 100 connection requests per day on each of five accounts, with a limit of about 100 conversations per day, means you can only pursue roughly 50 new leads daily if you also need to follow up with a sales message. Anyway, Dale Land wants to connect—feel free to hit him up.
Sure. When someone accepts your connection request, just send another message. I haven’t run large‑scale cold DMs myself—I’ve made most of my money with cold email—but here’s how I’d approach it. As soon as the connection is accepted, record a short video. Say thanks for accepting, mention that you’ve been following them for a long time, compliment their work, or note that a friend shared their profile. Thank them for the value they provide. Explain that you’re recording a quick video to help them make more money, and give context: you work with XYZ technology and see they’re leaving money on the table. Share the video, tell them they can do whatever they want with it, and that you don’t need to talk again if they’re not interested, but you wanted to put it in front of them. In the video, reiterate that they’re free to use the material as they wish and that you’re not pitching—you’re just happy to have the chance to talk. Offer to give more context or walk them through your approach on a call if they’re interested. That’s the LinkedIn DM sequence I’d use: over‑deliver massive value every time.
The creator outlines a straightforward investor outreach process: first build a list of target investors in the relevant niche (e.g., ad tech). For each investor, use a tool like Perplexity or an OpenAI web search to find their last 10 investments and a brief summary of who they are. Use that information to personalize a cold email—reference a recent investment, explain why it was strategic, note that you’re now working with a company that fits their thesis, and offer to share a pitch deck or more details. He also suggests pulling the investor list into LinkedIn to find mutual connections and request intros, but notes that this takes longer. Because investors see many deals daily, he prefers a one‑shot approach: send the personalized email, collect the positive responses, remove those leads, and then optionally follow up with a more nuanced connection request on the remaining prospects.
Treat follow‑ups as a normal part of the process, not a big deal. Send them consistently – the follow‑up itself is most of the battle. Use simple, boring messages like “Hey Pete, just checking in on the proposal. Let me know if you have any questions. Thanks, Nick,” or “Hey Pete, just wanted to make sure you had a chance to look at the proposal; I see it’s still unread in PandaDoc, so I’m bumping it to the top of your inbox,” or “Hey Pete, I’m juggling a few proposals right now and wanted to make sure you’ve had a chance to review this before I commit to someone else.” Add value without changing the scope: include relevant industry news, mention similar clients who are seeing good results, share a roadmap, or point out a new opportunity, but don’t actually alter the original offer.