For someone who understands AI tools and has sales experience, which of your videos should they watch to get started, and would you still recommend starting with speed‑to‑lead?
That’s actually quite comparable to what you’re doing at Apple—Apple’s approach is consultative, not hard‑selling, and that’s exactly how you should use AI and automation. Instead of pushing a product, ask the prospect what’s important to them or why they’re interested in the possibility of working with you. Their answer tells you exactly what makes them want to buy, and you simply reflect that back while discussing your offering. From that perspective, I’m looking for a more scalable way to generate leads than going door‑to‑door. Everything I do after that point refers back to scalability and how much better it is than door‑to‑door. In fact, this approach is far more scalable because you set it up once and it delivers leads indefinitely. Apple’s sales model is similar: people want something simple that just works when they turn it on, without constant worries—that’s exactly what you achieve with a consultative, AI‑driven process. To answer your original question: if you’re looking to start using the tools, my Claude Code course is probably the best place to begin. I’m also working on a much larger course that will be even longer, so keep an eye out for that. If your focus is more on what to sell, concentrate on growth‑based systems—those that improve reach, acquisition, conversion, or expansion. As long as you sell systems that touch any of those four areas, you’ll make good money.
What a great question. This is more a consulting and strategy perspective than a building one. Naturally, if you're trying to make more money and thinking, 'Ooh, what's a way to make more money? I know AI is all the rage—maybe we'll add an AI chatbot to our website,' but if the chatbot doesn't talk to anybody, it won't make you more money. You've stumbled on a universal problem for many service businesses: they just don't have any leads. The real point of value, the bottleneck you could fix, is usually lead generation. I don't know how many people visit their site daily, monthly, or yearly, so it's hard to suggest exactly what to do next, but you're on the right track. The usual thinking is: get leads first, then worry about optimizing how you deal with them, nurture them, and improve conversion rates later. In your opinion, what's the best automation to sell? Could you make a video on it? The best automation to sell is something that increases or encourages lead generation, which we discussed. One of the main systems I sell is a cold outreach system where I build distribution for someone from scratch for about $200–$300 a month ongoing. They start with zero leads in their pipeline—usually an agency—and after the system is set up, they get roughly 30 leads per month that want to book calls. This is a game-changer and easy to justify as an investment for companies whose bottleneck is lead generation, like most businesses under $50k–$100k per month in revenue. Think of it this way: I'm solving their most dire problem—no leads entering the business. I charge them $3,000–$4,000 a month, which is fine because without me they wouldn't even have a business making more than $3k–$4k a month. In my experience, the best automations to sell for small to mid-sized businesses are those that help the top of the funnel. If they already have an outbound system but aren't getting many leads, I'd recommend a speed-to-lead system. Anything close to the top of the funnel—whether outbound or inbound—helps a lot, and that's what I'd recommend.
Not for beginners — if you already have a big brand, YouTube channel, and a working Instagram funnel, you could sell an AIOS, but as a total newbie, don't. Instead, pick a specific lane, ideally something tied to reach/acquisition: creative-generation systems (ad creative testing across Google, Facebook, TikTok, etc.), automated prospect research for cold email/LinkedIn icebreakers, and speed-to-lead systems (immediately following up with anyone who opts in from an ad, maximizing show/booking rate — even something as simple as calling a lead twice instead of once, or texting back a missed call automatically, can double conversion). Also strong: automated follow-up across SMS/email/DM for anyone who's expressed interest, and inbound lead-magnet systems (e.g. ManyChat-based funnels tied to a creator's content). The common thread: focus on a narrow, specific lane that produces a clearly measurable revenue outcome — that lets you proportionally scale a client's revenue in a way that's easy to prove and sell.
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Lead‑generation and client‑onboarding systems make up roughly 70% of my revenue, so I focus on those bottlenecks first. The flow is: generate leads, close the sale, onboard the client, fulfill the work, then retain the client with follow‑up. AI agents are getting better, but the real money comes from solving concrete bottlenecks, not fancy chatbots. My process is simple: look at an average business’s pipeline, identify the biggest bottleneck, and ask how you can do that step faster or better. I often reference the Theory of Constraints (see "The Goal" by Eli Goldratt) to frame this. Most bottlenecks are at the top of the funnel—lead generation—so start there. For each bottleneck, map what’s currently being done and brainstorm ways to automate or accelerate it. Specific tools help, but the core is understanding the pipeline and continuously removing constraints.
The clearest example is Clarevo, which combines proven best practices--especially speed-to-lead--with software to maximize every dollar of ad spend. Without it, spending $20k on ads might yield only $40k (a 2x return). With Clarevo, the same $20k generates $120k because we contact leads instantly--calling within a millisecond of form submission, sending immediate texts, and using opinion-based dispositions and routing that adjust based on how recent the lead is. We continuously optimize via call and number rotation, local area-code targeting, dial-pattern frequency, and automated lead allocation to the top performers on the team. Power dialing ensures no time is wasted waiting for a call to connect; the moment you pick up, you're already on a live conversation. All of this can be built now using cloud-based drag-and-drop builders; we've bundled it into a dedicated platform for call teams that works equally well for inbound and outbound. It's one of the most effective tools I've ever used.