How can a beginner start a cold‑email campaign for an automation agency?

#79 · AI automation for young people (highschool, college, etc)

How can a beginner start a cold‑email campaign for an automation agency?

I recommend watching my video 'Watch Me Start and Sell a Service in 10 Hours'—it shows exactly how to do a cold‑email campaign for an automation agency. By the end I had eight to eleven interested leads, and it took about an hour and a half to put together. That’s the highest‑value advice I can give right now. (I note that my daily‑video titles often don’t match the content, but I’ll still give you a heart for pointing that out.) I don’t have much time, so I tend to use click‑baity titles based on the questions I’ve answered. This particular video was also a test of a title format we’re considering for another video. Thanks for the feedback.

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Related answers

youtube ↗Cold Email

I fed Claude a bunch of your YouTube transcripts and docs to build a knowledge base guiding my cold email agency. I've sent about 3K emails across 3-4 niches in 3 weeks, no sales calls yet. My sequence opens with 'Hi [first name], quick question.' Do you have a consistent way to get in front of new leads each month, or is this mostly referrals? Why isn't this working?

First: 'quick question' as an opener is a pet peeve — if it were really quick, you wouldn't need to say so; saying it just slows down the reader. The bigger issue is you haven't given the reader any reason to answer yet — you're a total stranger extracting information and time from them with no value offered up front. If instead you lead with something like '10 years in enterprise sales, built outbound systems that put qualified calls in your account every month,' that's at least somewhat valuable and establishes you're not just a random stranger — though it's still not especially compelling on its own, and the ordering of these elements matters. Bottom line: when a campaign isn't working, it's a copy problem roughly 50-60% of the time.

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youtube ↗Lead Generation

Can you make a full tutorial video on building and automating lead generation systems?

For sure—just check out my video where I start and sell an AI service; you'll probably get the 80/20 of what you're looking for. I've answered enough for now and need to prep for my weekly office hour, where I go into more detail. I'm currently doing brand stats across my channels; growth on the main channel isn't great today, but I expect it to improve tomorrow after publishing a video. I made a recent video called 'most automation content is P star RN' to avoid demonetization; it's my highest‑performing video last month because it was the only one I posted. I know the average viewer is low, possibly because it's not flashy, but I'd love to hear your thoughts on it. Aside from that, I'm working on more stories and improving my storytelling. Feel free to drop any questions below—I'll add them to my stack for a big Q&A day soon. Have a lovely rest of the day, and I'll see you in the next video.

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youtube ↗Cold Email

Can you do a step‑by‑step for somebody looking to do their first cold email campaign at a small scale? How would you structure a campaign on Instantly?

I already recorded a video that does all this called "Watch Me Start and Sell an AI Service in 10 Hours" where I go through the process of finding a need, picking niches, finding needs via Reddit, converting them into offers, putting offers into Instantly, scraping and uploading lead lists, reaching out, and I usually get about 10 interested people who want to book calls within an hour and a half of work.

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youtube ↗Lead Generation

I recently landed $2,500 using your free knowledge and tools. A professional video company wants me to build a cold outbound system for them. I plan to scrape leads based on search intent for roles like editors and then create a personalized cold email engine. Can you give me advice on how to approach this as my first client?

Congratulations on landing $2,500—that's more than 90% of the world makes outside traditional employment. You should be stoked. To build the search intent video system, start by scraping the simplest source: LinkedIn jobs. Use an Appify actor (like a LinkedIn job scraper) to pull job postings. You don’t need company details at first; just scrape the jobs. Then, to get emails, scrape or enrich using the company name to find the website, and use a mailfinder tool (any mailfinder) to get emails from those domains. If the mailfinder doesn’t give you the URL, you’ll need to scrape company details to get the website. Once you have the websites, enrich them to find people at those companies, identify decision makers, and then feed the email and domain into an AI tool that searches the domain and combines results with the email to pull out the person's name (e.g., turning 'nick@leftclick.ai' into 'Nick Sarif'). This makes your outreach far more effective. After gathering the emails, customize your outreach using the scraped information, and you can also scrape job details if needed. This whole process lets you turn raw data into personalized, high‑conversion cold emails.

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