Where should I focus my lead generation efforts across platforms?

#236 · "quick question" is killing your cold email

Where should I focus my lead generation efforts across platforms?

I think that question is too broad to answer definitively, but you can find great leads on YouTube, Instagram, and X. X (formerly Twitter) is where most of the thinking happens right now, with ideas transmittable in 280 characters. YouTube, while a longer‑form platform, is still excellent for learning and attracting leads, even though it requires recording a video rather than a quick tweet.

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youtube ↗Lead Generation

How do you get quality leads and what is the best platform to use?

Lead generation isn’t about picking the best platform; it’s about strategy. Focus on solving prospects’ needs extraordinarily well, then serve those needs in a unique way—delivering disproportionate, perceived value (e.g., on Upwork you stand out by providing more value than expected). Any platform can work if you apply the right approach; tactics like Craigslist can succeed with the right strategy, so prioritize understanding and delivering value over chasing a specific tool.

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youtube ↗Lead Generation

What other lead generation methods, besides the ones you've already mentioned, are effective?

There are a few more tactics beyond the cold DMs you might already be using. First, consider WhatsApp outreach. Additionally, LinkedIn outreach can be powerful: find a target company, create a public post that "roasts" the company in a constructive way—highlighting something you’d redesign or improve—tag the company and its CEO, and share your insights. This can generate social engagement, with comments and notifications that draw the company's attention and lead to direct messages. Many people are successfully using this approach, and there are several other similar strategies you can explore.

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youtube ↗Lead Generation

What do you recommend I do in my free time when running cold email campaigns? I've got all the time in the world, but since email campaigns are automated, I find myself doing nothing a lot. What lead gen methods do you recommend besides Upwork?

Your situation isn't really an issue—you're already using lead‑generation strategies that don't demand daily time. The biggest improvements in life come from doing the same thing consistently over a long period. I recommend a daily lead‑generation activity that requires you to articulate the benefits of your service, such as recording a video or leaving a voice note. Examples include sending DMs on LinkedIn, X, Instagram, or TikTok, or engaging in relevant communities. Talking to people in a social‑media style helps you get 1% better each day at explaining benefits and understanding needs. You can also create personalized icebreakers for large lead lists using tools like Ampify to automate the process.

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youtube ↗Marketing

Do you have any tactical advice for growing an audience and finding the right topics?

I'm about to publish a video on my main channel covering this topic. I can see you're just starting with about five videos, experimenting with thumbnail templates and using AI for images—pretty accurate. Keep doing what you're doing; if you scaled up to 100 videos or 25 times your current output, you'd easily surpass 3,000 subscribers. I'll soon release a video detailing exactly how I approach this in the automation agency space, because lots of people want to replicate my growth. I've noticed channels copying my Instagram content outright, so I might as well share my secret sauce and monetize it.

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