#108 · How to Lose a 170,000 Subscriber Instagram Channel

youtube ↗Lead Generation

What other lead generation methods, besides the ones you've already mentioned, are effective?

There are a few more tactics beyond the cold DMs you might already be using. First, consider WhatsApp outreach. Additionally, LinkedIn outreach can be powerful: find a target company, create a public post that "roasts" the company in a constructive way—highlighting something you’d redesign or improve—tag the company and its CEO, and share your insights. This can generate social engagement, with comments and notifications that draw the company's attention and lead to direct messages. Many people are successfully using this approach, and there are several other similar strategies you can explore.

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What do you recommend I do in my free time when running cold email campaigns? I've got all the time in the world, but since email campaigns are automated, I find myself doing nothing a lot. What lead gen methods do you recommend besides Upwork?

Your situation isn't really an issue—you're already using lead‑generation strategies that don't demand daily time. The biggest improvements in life come from doing the same thing consistently over a long period. I recommend a daily lead‑generation activity that requires you to articulate the benefits of your service, such as recording a video or leaving a voice note. Examples include sending DMs on LinkedIn, X, Instagram, or TikTok, or engaging in relevant communities. Talking to people in a social‑media style helps you get 1% better each day at explaining benefits and understanding needs. You can also create personalized icebreakers for large lead lists using tools like Ampify to automate the process.

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youtube ↗Lead Generation

What offer should I present to potential clients when pitching a speed-to-lead system, and how should I demonstrate it?

First, identify prospects who are already running ads by scraping Facebook or Google ad libraries and enriching them with contact info. Use browser automation to opt into each of their offers, recording the time and outcomes to demonstrate you've experienced their lead flow. Then, use AI to create a detailed, personalized icebreaker email that shows you've gone through their process and highlights how much money they're losing due to slow lead response—often $20,000–$30,000 per month. Offer a solution that patches these leaks, promising an additional $15,000–$20,000 in revenue. Reach out warmly, referencing specific details from their LinkedIn or ads to build rapport. Because these are high-intent, high-value leads spending money on growth, your reply rate can be 5–10%, allowing you to contact about 300 prospects per day. This approach is essentially a highly customized audience selection similar to Facebook Ads but executed via automated outreach.

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youtube ↗Lead Generation

How can I create LinkedIn content that generates inbound meetings for my B2B AI appointment setting agency, including mindset, strategy, post types (lead magnets vs insights), and what to avoid?

I'm not a big inbound LinkedIn expert, but from what I've seen, lead magnet-based posts generate large top-of-funnel interest and positive responses. You can then DM everyone to start private conversations. The value is taking conversations off public and making them private. If you don't have 50k followers, the calculus differs when starting vs growing. When starting, the top approach is reply‑guy‑ing your way up—engaging on others' posts to piggyback on their growth. Once you have a few thousand followers and something valuable, try lead‑magnet posts. Also, add non‑AI elements like photos of yourself doing odd things to inject personality and flavor, because soon AI will be able to generate indistinguishable talking‑head videos; being real will help you stand out.

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youtube ↗Lead Generation

I pitch SMEs with lead packages via cold email or LinkedIn to convert them to Instagram retainer clients. How should I grow this business—should I focus on a specific vertical, and what mindset should I adopt to deliver results?

To grow your business, focus on four core systems: reach, acquisition, closing, and expansion. Reach systems get you in front of customers (e.g., cold email, ads). Acquisition systems turn interest into meetings (speed‑to‑lead, follow‑up, conversion‑rate optimization). Closing systems turn meetings into customers (proposal generators, automated follow‑ups on proposals/quotes). Expansion systems increase lifetime value by continuously re‑pitching existing clients on new systems. Spend 99.9% of your time on these four areas rather than on back‑end or bookkeeping systems.

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