I’m shifting the main channel away from pure AI‑automation tutorials toward business‑consulting‑style content with a technology focus. The reason is that automation will soon be commoditized—systems will build most automations for you—so my edge lies in teaching the underlying business concepts that let people sell those systems at scale. I’ll produce a high volume of content that delivers new value consistently, aiming to help viewers internalize those concepts and crush their goals. This pivot should unlock another 10× leverage: selling ten times more systems in a tenth of the time to ten times more people. I’ve spent three to four weeks refining this approach, paused most main‑channel content to get here, and expect subscriber growth to accelerate over the next year.
I explained that our old content‑marketing model for SEO agencies, magazines and affiliates is being destroyed by AI. Content writing demand is disappearing because a single writer with AI can produce what used to require large teams, and readers no longer consume newspapers or magazines—they ask AI for summaries. So that model is essentially dead. Instead, we decided to build the same AI tools we created for 1 Second Copy and offer them as a service to other businesses. The better the AI gets, the more valuable the tools become. We leveraged the exact same marketing mix we’d used before, and in our first month we generated over $20 k. That proved the concept and gave us the runway to iterate further.
Running an agency at $20K revenue with the steps I suggest yields about $15K profit, or $200K yearly—enough to step back and stop worrying about your next paycheck. Starting content before that point leads to short‑term decisions, data overload, and over‑optimization instead of doing what works. I recommend having some financial cushion first. For content that drives inbound leads, I’d add clear CTAs—‘I’m happy to build this for you’—and showcase case studies my team has delivered. There’s little cost, and it’s not overly salesy; you can slot it into builds. I wouldn’t make the content look radically different, but I’d shift focus from AI automation agency topics to more practical systems: automating plumbing, HVAC, digital marketing agencies, etc. I’ve already covered those and continue to do so.
I really appreciate that feedback and I think you're right. All roads eventually lead to the top of the funnel — when you're an info product creator, you usually start with very bottom-of-funnel content that serves a specific need, then over the lifetime of the channel you ramp up to more mid-funnel tactics content, and eventually top-of-funnel strategy content. That's why someone like Alex Hormozi's videos end up being mostly motivation, or why big creators drift into vague generalisms — it's not because they're dumb, it's incentives; it's what's most profitable to make at that stage. But I'm in this for the long haul, so I don't want to just optimize for top-of-funnel content right away. I'll probably be doing more mid-funnel and bottom-funnel stuff going forward instead of leaning so hard into the agency-model content.
Great question. I actually just published a video that breaks this down, so I’ll point you there. The basic framework is a two‑column chart: the left side shows the types of automation you should avoid selling, and the right side lists the high‑ROI services you can sell. All of those right‑side items have been covered in videos on my channel over the past year, so you can stitch together a blueprint, add your own twists, and make sure it feels like your own offering rather than just a re‑branded template. Focus on a handful of high‑ROI automation services, customize them for your niche, and you’ll have a solid, marketable package.