Isn't the channel over-indexing on the AI automation agency model lately, at the expense of viewers who just want to implement automations in their own business?
I really appreciate that feedback and I think you're right. All roads eventually lead to the top of the funnel — when you're an info product creator, you usually start with very bottom-of-funnel content that serves a specific need, then over the lifetime of the channel you ramp up to more mid-funnel tactics content, and eventually top-of-funnel strategy content. That's why someone like Alex Hormozi's videos end up being mostly motivation, or why big creators drift into vague generalisms — it's not because they're dumb, it's incentives; it's what's most profitable to make at that stage. But I'm in this for the long haul, so I don't want to just optimize for top-of-funnel content right away. I'll probably be doing more mid-funnel and bottom-funnel stuff going forward instead of leaning so hard into the agency-model content.
Cuz watching Alex Hormozi's content, he always mentions how important it is to be really specific with your content because the algorithm knows who to feed it to, and then funnels that into monetized things. There's a difference between what people say and what they do: he'll say you need to be highly specific, but then he makes videos all about how to be motivated. One is very top of funnel and at odds with the latter. However, he can lead with a concept like how to be motivated and then be really specific with the content, and that's great—I think he does so later on. But that's what top of funnel really means here: is your packaging created for a very wide audience? If so, your content tends to be pretty top of funnel, pretty general. He gets super deep on a lot of stuff, but reserves some of that for his coaching content, which is more exclusive. How to be motivated is definitely something we would call top of funnel. I would say I do kind of mid funnel nowadays. I used to do really bottom of funnel, which is like, you know, how to use stuff like this to make money. There's also really bottom of funnel highly technical content that's like, 'Hey, let me walk you through the exact step‑by‑step XYZ thing.' People like all of them. It's just a question of how many pieces of the world you can actually cater a high‑quality specific piece of content to. It's very difficult to cover a very wide surface area if you're making highly in‑depth 4‑hour tutorials on tools that have five searches a year. So, it's just about strategizing that way.
I’m shifting the main channel away from pure AI‑automation tutorials toward business‑consulting‑style content with a technology focus. The reason is that automation will soon be commoditized—systems will build most automations for you—so my edge lies in teaching the underlying business concepts that let people sell those systems at scale. I’ll produce a high volume of content that delivers new value consistently, aiming to help viewers internalize those concepts and crush their goals. This pivot should unlock another 10× leverage: selling ten times more systems in a tenth of the time to ten times more people. I’ve spent three to four weeks refining this approach, paused most main‑channel content to get here, and expect subscriber growth to accelerate over the next year.
Running an agency at $20K revenue with the steps I suggest yields about $15K profit, or $200K yearly—enough to step back and stop worrying about your next paycheck. Starting content before that point leads to short‑term decisions, data overload, and over‑optimization instead of doing what works. I recommend having some financial cushion first. For content that drives inbound leads, I’d add clear CTAs—‘I’m happy to build this for you’—and showcase case studies my team has delivered. There’s little cost, and it’s not overly salesy; you can slot it into builds. I wouldn’t make the content look radically different, but I’d shift focus from AI automation agency topics to more practical systems: automating plumbing, HVAC, digital marketing agencies, etc. I’ve already covered those and continue to do so.
When I make videos like this, I constantly balance how deep to go on one person’s question versus covering enough to help many viewers. That’s why I don’t go super deep on niche topics like AI agent orchestration from a phone—most people are dealing with more fundamental issues, like the ones Muhammad and Sam raised. It’s also a matter of top‑of‑funnel versus bottom‑of‑funnel content. My recommendation is to stop worrying about queuing tasks from your phone and instead focus on the actual bottom‑line ROI you’re generating with your current workflow. Many people try to apply AI agents to everything because it sounds cool, but in my own experience, only a small fraction of my most valuable actions over the past week involved agents. I do use them for preliminary research, scoping, scaffolding, or creating outlines, but the core revenue drivers—what actually makes me money—come from me, not the agents. The real ROI lies in simple, repeatable systems like Getting Things Done by David Allen: having a place to capture ideas, checking back to decide if something is actionable, and then working through a clear next‑action flow. It may sound boring, but that’s where the real secrets are—rooted in proven, past‑tested methods, not chasing the latest AI trends.