Have you considered running ads for your own channel to get it more views, given how good the content is?
Yeah, that's exactly what I'm planning to do — I've been dragging my feet on it, but I'm working with someone now to set it up. Retargeting is the way to do it, based on working with a lot of people in the coaching space — the story behind a lot of their revenue spikes is almost always the same: growing steadily, then adding retargeting, then a big jump. I think if I don't change anything else in my funnel and just add retargeting, I could easily 1.5x results. That's the next thing on my list.
First I take stock of where we are. I have roughly 50 k followers across platforms, which currently generates about $128 k profit per month, or roughly $2.56 of profit per member. Michelle’s question is how to raise that per‑member profit to about $3.34 without adding more members.
To do that I need higher‑ticket products and additional revenue streams. My current product, Maker School, is $66 /month. I’m capped at that price point, so I can’t simply raise it. I’m thinking about creating a third, higher‑ticket offering—something like a $20 k‑per‑year advisory or mastermind that takes a percentage of the client’s revenue. For example, a $6 k annual fee plus 5 % of revenue would generate about $36 k from a client making $50 k a month.
The idea is to layer a low‑ticket (Maker School), a mid‑ticket, and a high‑ticket offering that helps members monetize, retain, and convert better, thereby increasing the average revenue per member from $2.56 to $3.34. Simpler options like selling templates could also add revenue, but the most direct way is to introduce a high‑ticket community or advisory service that captures a share of the growth we help generate.
That's an interesting point, but what else would I aim for — a percentage split of new vs. casual viewers? I could hit some arbitrary target for that today. I feel like I need something to actually progress toward. I do understand the danger of a plateau where the percentage of new viewers relative to your subscriber base goes down over time — I felt that at 100K subs, and it forced me to adopt new strategies to keep growing. But as long as the absolute number of viewers keeps going up, I'm fine with it — I don't care that much about the relative performance metrics, because what I actually care about is getting big enough to meaningfully influence adoption of these AI models at scale among small-to-mid-size business owners and average people. I don't see anything better than subscriber count as a goal right now, but I'm open to being told I'm wrong about that.
Focus on becoming exceptionally good at a skill and leverage that credibility on YouTube, but don’t let the channel become an emotional crutch. Treat content as a lever: build runway, produce consistently, and don’t expect immediate ROI. Aim for sustainable output rather than perfection. Improve thumbnails and packaging, and make sure key links are placed above the fold to boost conversions. The goal is to find content‑market fit, not just packaging‑market fit, and iterate based on real‑world feedback.
Using a GHL account via an affiliate funnel can generate revenue but won’t lower churn. The most effective way to reduce churn is to be present daily in the community—spend 20‑30 minutes, respond to 50‑70% of threads, add value, and showcase expertise. This habit alleviates a large portion of churn, though beginner communities still see ~20% churn because many lack the funds to continue. To further reduce churn, you can raise prices to exclude early‑stage customers who are less likely to stay, accepting a trade‑off: a higher price narrows the top of the funnel but can improve revenue per affiliate. For example, at $50/month you might get 500 sign‑ups (10% affiliate uptake → 50 affiliates) earning $50×500 + 50×$100 = $30k MRR; raising to $100/month drops sign‑ups to 300, yielding 30 affiliates and $33k MRR—only a 10% revenue increase despite doubling price, illustrating an optimization problem. Additional tactics include offering exclusive content (e.g., a weekly members‑only video) and unlocking templates after extra months to incentivize retention.