For Clarvo, could you go after businesses that already sell to your ideal customer (like marketing agencies with tons of clients) instead of going direct-to-consumer — essentially a reseller/affiliate relationship instead of selling to end customers directly?
Yes, that's essentially a retailer/distributor relationship instead of a direct-to-consumer one — direct is 'hey, want X benefit? Sign up here,' while a retailer relationship is more 'I've got product to move, can you help me move it?' at a discount, with the retailer taking a cut on resale. This already happens a lot in traditional in-person industries, and it's a real chunk of our current client base at Clarvo — one big US home-services client runs a pod/franchise-like model, where individual pods look to corporate for guidance on maximizing pickup rate and dialing more leads, and corporate essentially resells the solution down to them. It's worked well with our current client base.
distribution strategyreseller modelgo to marketclarvo
Honestly, we've grown Clarvo almost entirely through word of mouth up to this point — we haven't even started a dedicated go-to-market strategy through things like cold email yet, though that's coming. What I am sitting on is a massive asset: my personal brand, with over a million followers, a chunk of whom are in the exact niche Clarvo serves. That's not something replicable for most people since you don't have a brand like that, but I'm going to take full advantage of it — if I can convert even 0.001% of my following into a company that onboards 100+ seats, that's $10M/year without much problem, and at current SaaS multiples (roughly 8-10x at our growth rate), that business could sell for around $100M, largely just from leveraging the audience.
On average, the sales cycle for Clarvo is about 2‑3 weeks. When discussing deals closed, it’s per seat—closing 10 one‑seat deals a month doesn’t matter much; we focus on multi‑seat deals. Recently we closed a deal for about a dozen seats, and before that we’d onboarded a few very small shops (1‑5 seats). Our calendar is full of sales calls, but many are unqualified—people reaching out just for my opinion, not to buy. We need to pre‑qualify form‑fillers using Clarvo to show the platform’s value and ensure they provide a real phone number, not fake inquiries from teens. Despite hit‑or‑miss results, we have some big deals in the queue, including a potential insurance company with several hundred seats and referrals from a PE portfolio; landing one of those could yield $1 M ARR (e.g., 300 seats at $300‑$500/month). Clarvo stands out because it delivers high initial reply and pickup rates, though other dialers fade quickly due to poor phone‑number management. To get more mid‑market or enterprise deals via cold email, rely on volume and iteration, understanding that these sales involve multiple decision‑makers and require a warm referral or a strong foot‑in‑the‑door approach.
I’ll share a system I’ve used successfully with manufacturers. Treat the manufacturer like any other B2B prospect: map out the chain—manufacturers to distributors, retailers, stores, and even influencers. Reach out to each segment with a hyper‑personalized cold email that offers immediate value. For example, send a free sample and ask for a business address, emphasizing there’s no pressure and you’re just giving them something useful. Lead with a tangible benefit, such as a free supply or a discounted rate on a new product line, so the prospect sees a clear upside. This approach helped me land multiple five‑figure contracts within the first month of running the system for a manufacturer. The key is to give a lot of value up front, make the outreach feel customized, and pre‑emptively answer any objections the prospect might have. By doing this with distributors, retailers, stores, and influencers, you can generate strong interest, secure inventory purchases, and build lasting relationships. Hopefully that makes sense.
Right now the offers that work are training/upskilling/workshops — getting businesses up and running with Claude Code specifically, including how to manage shared skills within it, since Claude Code is exciting to people but often outside their day-to-day skillset. For a meat-processing/distribution client specifically, we built an ERP-style inventory system with a lightweight AI layer that progressively takes over more of inventory management over time. You're right that the vast majority of my work these days isn't from cold traffic — I don't have a fixed set of offers right now, though I'd like to as I want to scale Left Click past $250K/month. Currently we're working with a few big names (e.g. Mr. Beast) and most of my time goes there, so it's mostly consultation. I also have team members now: Cody McLean handles a lot of the consultation/sales side (case studies with the government of California, Lululemon, etc.), and my business partner Geo leads the technical/dev side at Clear Vero. It would help my time efficiency to sell a simple productized package to small-to-mid businesses, but the current split leans toward larger clients for leverage reasons. We're actually spinning up a cold-traffic offer in the next few days, testing Instantly's new Airmail mailboxes through Left Click, to see how that performs.