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#75 · The Definitive 2025 Cold Email Stack (+$2.7M Earned)

youtube ↗Agency Operations

What screen share software did you use for the kickoff call?

I always use this screen share software called Loom. It's a little Chrome extension you can download. It's currently taking this from my MacBook camera, but basically puts a little bubble in the bottom left‑hand corner. After you're done recording a video, you get a link. With that link, you could send the video to anybody and have them open it without having to download it. That's one of the main benefits of Loom. It's one of the reasons why it's so valuable. Do you earn more by selling automation? The AI school community is pretty soon going to be like nine times as much from my school communities and my one‑on‑one coaching and my offers. So I mean it's overwhelming at this point but keep in mind that the amount of money I make with my um AI automation agency is still, you know, most people would consider it reasonably large about 25k a month. It's about because I'm also now starting to get referrals. So, like I think uh probably bump this up about 4K this month just in the referrals that I've been sending out. So, I don't know. You can call that like 30k if you want.

loomscreen sharesoftware

Related answers

youtube ↗Lead Generation

I'm a high‑school senior aiming to earn $3‑4K per month with my AI automation agency. Should I keep cold‑calling or switch to custom Loom videos?

Focus the same energy you use for cold calls on personalized Loom videos. Record a short, value‑packed video that breaks down the prospect’s business and shows how your service helps them. Then send it via DM—about 10 to 15 videos a day is manageable for a student. This approach tends to get better responses than a generic cold call because it feels tailored and demonstrates effort up front. Keep the ambition, gumption, and tenacity you already have, but channel it into video outreach instead of phone calls.

cold callingloom videosagencyoutreach
youtube ↗AI & Automation

How do you differentiate Maker School from other AI automation communities like Jack's?

Yeah, it's a great question. For those who don't know, I run Maker School community, and I'm currently number three on the revenue leaderboard with about $292k. My success comes from how I package the community. I position it as a B2B offer where members pay $184 a month to learn how to get their first paying customer for an AI or automation service. In 90 days they earn back the money they spent (not counting tool costs), effectively getting a customer that pays around $1,000, which feels like a five‑to‑six‑times ROI. While Jack's community and other AI automation groups were first movers just by being the go‑to place for AI talk, I took a sniper‑rifle approach: I niche down to teaching how to build a business, not just how to use AI. Now I'm integrating AI and automation curriculum directly into Maker School—I've finished a make.com and an NAN accelerator and just need to record the videos. We also still do Q&A and similar offerings. Most other automation communities stay broad and less differentiated; I solve the specific problem of wanting to sell something with AI/automation and then actually doing it.

ai automationdifferentiationmaker school
youtube ↗Sales

Do you think hopping on a video call is essential for closing high-ticket clients, or can deals be closed effectively over the phone? Since I'm younger, I'm concerned being on camera might negatively impact my sales cycle. If video calls are necessary, what platform do you recommend for those closing calls?

Do I think video calls are necessary in order to close a high-ticket client? Yes, I basically do. Not necessarily — obviously you can buy a Tesla through Apple Pay nowadays and you don't need a video call for it. But the vast majority of people will not want to spend a large amount of money with you unless they can verify who you or your organization is through something like a call. It's also very difficult to sell somebody on a very high-ticket product unless you are physically there to walk them through things like last-minute objections and so on. People will very rarely spontaneously want to spend, say, $20,000 on some sort of knowledge or info product — at least in my niche anyway. So unless you have somebody that's with them and can help them out and sort of coach them, the probability of them signing is very low. What platform would I use for this? Just Google Meet or something.

high ticketclosing callsvideo callsgoogle meet
youtube ↗Lead Generation

Hey Nick, after I joined Maker School, what would be the rough monthly budget that I should have considering all the tools and upper connects can add up quite a bit? Sorry, I didn't mean to down thumb you. If you give a specific number range, thanks a lot.

Your monthly budget varies mainly with outreach volume. Many people find sending 10 Loom videos daily overwhelming, but I never considered it hard when starting out. Think of it like coal miners who just accept mining as their job—your baseline for effort. Not everyone does 10 Upwork applications daily (my month‑one recommendation); we usually taper to 3‑2 per day later. Upwork connects average about $3 each; after boosting and view‑rate adjustments, assume roughly $4 per day if you send four applications daily, totaling ~$240 monthly if done 20 days a month. The idea is that by the time you’ve spent that amount, you’ll likely have landed a client who covers at least that cost, ideally 5‑10×. Add fixed beginner costs of $100‑$250 for Upwork. You’ll need a cold‑email system: I recommend services costing $55‑$60 for mailboxes/domains in month one, then $35/month thereafter (e.g., Instantly, Smartlead). Lead‑scraping services run about $1‑$1.50 per thousand leads; targeting 3,000 leads adds ~$5/month. Putting it together: ~$40 for cold‑email, $50‑$60 for mailboxes/domains, and $100‑$250 for Upwork connects, giving a realistic monthly range of $350‑$400 for a total beginner doing moderate outreach. The biggest variable is how much outreach you actually do.

outreach budgetUpwork connectscold email cost