You mentioned in a cold‑email video that personalization didn’t affect your results much. Is that still your opinion, or is depersonalization now worth trying?

I definitely recommend depersonalization now. In a recent campaign I tested sending Apollo leads without any real personalization—just solid copy that pretended to be personal. It worked because it required less effort. However, not every campaign can survive that approach, so you still need to sprinkle in some personalization when the copy isn’t strong enough. The best way to find out is to run a test: send a thousand emails with only the first name and company name, no AI‑generated personalization. If the results are good, keep it; if not, try adding back some personalized elements or other tactics.