#275 · the fake podcast trick for cold email deliverability
Sending 10‑15 cold emails per day is fine; aim for 50‑100 total daily interactions, mixing in cold DMs, meeting people, building relationships, and engaging in communities like subreddits.
No, not really. The math works out like this: you could call about 50 people in an hour and maybe have real conversations with 10 of them. If you spend that same hour setting up a cold‑email system, you can build infrastructure that lets you reach roughly 50,000 people. Comparing the two, 1 hour of calls reaches 50 people, while 1 hour of email outreach can reach 50,000. That’s a 1‑to‑1,000 ratio. In reality, emails are probably 50‑100 times less effective per contact than a call, meaning you need to send about 150‑times more emails to equal the effectiveness of a single call. Even so, per unit of time cold emailing ends up being roughly 20 times more effective than cold calling.
Yes, you can start with as few as one mailbox. On average you can send 20‑30 emails per mailbox per day, so 25 is a safe number. With five mailboxes that’s about 125 emails per day. If you run a two‑step sequence you’ll split that in half, roughly 62 emails per step each day.
More information means better and faster growth.
The creator recommends starting with 9‑12 mailboxes, which works out to roughly 30 emails per mailbox per day (270‑360 total). He suggests using about one domain for every three mailboxes, so 9‑12 mailboxes translates to 3‑4 domains. Domain registration costs around $5‑$10 each, and mailbox costs vary by provider—he mentions a 10% discount for Zapmail with code NYX. These are beginner guidelines from Maker School; you can increase volume if you’re not limited by resources.