I own a school community and copied your offer and visuals to fit my niche to try to change direction. Can you take a look and give me feedback or recommendations?

#275 · the fake podcast trick for cold email deliverability

I own a school community and copied your offer and visuals to fit my niche to try to change direction. Can you take a look and give me feedback or recommendations?

I opened up your channel and community and honestly, I have no idea what you're selling. You've got seven different school communities — random motivational content, screenwriting stuff, photography, AI artistic content — there's no unifying thing whatsoever. Why don't you remove six of these seven and just focus on the one with actual members? You're not even spread thin, there's nothing to spread at this point. My concrete advice: if you sell everything, any reasonable person concludes you sell nothing — that's why it's critical to have a lane. My lane is AI automation, specifically making money with it, as a very specific B2B offer. Your offers are also contradicting each other — one says make at least ,000/month, another says make 10x the membership fee, plus a money-back guarantee, and the price doesn't match any of that. Those contradictions come from being scatterbrained about the offer itself. Save yourself the money, close down the vast majority of these communities, and rather than scattering across 20 verticals, pick one and focus — it looks like photography might be your natural starting point.

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Related answers

youtube ↗Niches

What advice do you have for fixing my scattered offerings and choosing a niche?

You’re selling everything, so people think you sell nothing—you need a clear lane. My lane is AI automation systems (making money with them). In your case, you have a community called ‘moneymaking coffee’ with an offer to make at least $4,000 per month and have fun, plus win cool prizes, and a second claim that every member makes 10× the membership fee with a money‑back guarantee. Those statements contradict each other and make pricing confusing (why $99 instead of $400?). The contradictions come from being scatterbrained. My advice: shut down most of those offers, build a single clear offer, pick one niche (e.g., leverage your photography skills) and focus on it.

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youtube ↗Client Acquisition

What is your new revenue goal after reaching 500K per month?

I don't really know what the next goal should be after hitting 500K, but I want to make more money, so I'm considering setting it at a million dollars a month. I'm also planning an AR direction school and thanked for the tip on the Boolean offer. Regarding whether it's better to have a free community with one paid school versus many freebies, I've found that many people can't afford the $184/month paid school and drop off because there's no intermediate capture mechanism. So I set up a free community, which I've discussed in earlier videos. Since then we've grown to 14,000 members, with about 200 online at any time, indicating good engagement. About 0.4-0.5% of the community upsells to the paid Maker Maker School, which translates to roughly 50 members per month. I recommend creating a free group, but you must manage it carefully—I don't allow AI posts, and I review flagged content daily to ban offenders. This approach requires being strong-willed.

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youtube ↗Lead Generation

I'm unsure if I'm on the right track; I'm currently building blogs and LinkedIn posts while dabbling on YouTube, lacking social proof and cold outreach skills, and haven't finalized my offer template. I think my progress will be slower than those who aggressively use cold emails and DMs.

No problem. Let's take a look at your YouTube progress—it's likely going to take longer than you expect. You have a lot going on: blogs, LinkedIn posts, YouTube dabbling, and you're exploring automation and the over‑50 niche, which I actually think is a great niche. You also have another channel that's fine. However, I don't see this as the straightest path to winning. If you aim to make $5,000–$15,000 a month with this setup, you'll probably need outbound outreach rather than relying on inbound, unless you have something inherently fascinating about you or an offer so irresistible that people are drawn in just by your thumbnail or title. In most cases, the likelihood of winning with inbound quickly is low, so outbound remains the simplest, straightest route to success. My advice is to focus on nailing your offer template—something I struggled with at first too. Remember, not being good at something now doesn't mean you never will be; it's just a matter of putting in time, effort, and persistence. Don't let a lack of social proof or current skill level become a limiting belief. Start sending outreach; social proof matters more for inbound than outbound, so you can build it as you go. That's what I'd do in your situation, John.

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youtube ↗Sales

I'm close to landing two retainers (a web agency and a consultant) and need guidance on selling their web design and coaching services, given I already sell my AI services. I'm booking two meetings a day using your advice. What framework or thoughts do you have for selling these services?

First, great job on locking in those retainers and crushing the cold‑email outreach—two meetings a day, five days a week is exactly the kind of consistency that works. To sell web design and coaching, start by watching my video 'Watch Me Start and Sell an AI Service in 10 Hours'; it walks through the exact copywriting and offer‑creation process I use. Then run a niche‑discovery exercise: pick a few niches (e.g., website agencies, video editors, real estate), go into the communities where those niches hang out (Facebook groups, Reddit, School pages), and pull out the actual questions people are asking. Don’t assume—let the community tell you their day‑to‑day struggles. Compile those questions; you’ll see recurring themes like follow‑up, content‑generation systems for clients, and clipping. From those pain points, craft simple, first‑principles solutions—ask yourself, ‘Could I do this?’ and use your copywriting skills to turn them into concrete offers. Source audiences that match those niches, then send targeted emails presenting the offers. Finally, create three offers and split‑test them against slightly different audiences to see which resonates best. That’s the exact framework I recommend for web design and coaching.

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