Who should I sell my podcast repurposing engine to, especially if I’m in a different country and unsure how to approach coaches/consultants via cold outreach?

#131 · How to Hire Employee #1 for an AI Agency (Step-by-Step)

Who should I sell my podcast repurposing engine to, especially if I’m in a different country and unsure how to approach coaches/consultants via cold outreach?

You can sell the podcast repurposing engine to anyone who has a podcast. Start by scraping podcast directories (Apple, Spotify, Google search) for the first 100 pages, turn those into distinct links, enrich the email addresses, and pitch directly. In your pitch say you've repurposed 10 of their episodes, mention you love a specific show, highlight something they discussed, and explain how repurposing could make them more money—offer to send 10 free clips (don't include a link in the first email; if they want them, let you know and you'll send all 10 for free). If they show interest, let them know you provide this as a service, offer 50 free clips up front, and discuss a pricing package if they like them. Sending this to a thousand podcasters will get a good response because the market is very underserved.

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Related answers

youtube ↗Lead Generation

If you had no money and no audience starting from scratch, what would you do differently?

With no money and no audience, I’d go straight into cold outbound because I’m good at it—I’ve done door‑to‑door and learned what gets people to talk or kick you out. I’d start with Loom videos or manually written cold emails (not scalable but effective) to pitch people directly. Then I’d bootstrap: 10× the number of mailboxes, sell a simple AI service, and have clients cover costs to keep things simple and low‑cost. That’s the core approach. (After answering, I note I wasn’t going to record today but we’re doing it now, then I share my brand stats: YouTube 93,779, Instagram 127,175, daily updates channel 4,716.)

cold outboundloombootstrappingconsistency

youtube ↗Marketing

Will you incorporate the Stack podcast into your content or monetization strategy?

I think it’s not a bad idea—I could funnel the Stack podcast into the workflow, although I don’t have many daily deliverables tied to work for it right now. I like to keep things related to my daily deliverables, so I’d only do it if it fit that pattern. Honestly, I’m not sure yet, but I’m open to the possibility.

stack podcastcontent strategymonetization

youtube ↗Niches

Would joining the community help me with my AI-assisted podcast clipping business?

Yes, of course. I recommend refactoring your internal flow that generates these clips. Video processing doesn't need to take 70–90 minutes if you parallelize. For heavy workloads, people often rent a high‑core VPS (not a full supercomputer) with fast network storage, using saved configurations or code that pulls the video quickly. This lets them parallelize, run the jobs, and finish in about 5 minutes instead of 2 hours on a personal computer. To scale, turn this into a real podcast offer that saves time per client—it's easy and simple. Besides that, focus most of your time and energy on outreach, as most people do. Nick notes that there's still an overhang between what people think AI can do and what it actually can't.

podcast clippingcommunityai assisted

youtube ↗Lead Generation

How would you go about getting people to become affiliates for your product?

To be clear, I don't rely on affiliates as my primary marketing channel, so I keep affiliate commissions low and only use them minimally—usually around 20% for my school product. I prefer to market the product myself. That said, I do run affiliate programs for other people's products. For example, when I make a video about cold email, I include a link and get a kickback. The rates can change, and recently I've seen them drop; I used to make about $10k a month from those referrals. If you wanted to make affiliates a core part of your strategy, you’d need to be selective. I’d ask potential affiliates to send you a sample of the promotional material they’d create, and only work with those who meet a quality standard. I’d also actively hunt for affiliates by reaching out at scale—cold‑email, Instagram DMs, LinkedIn—to people with large audiences. I’d offer a small upfront payment (e.g., $250 for the first post) plus a 20% ongoing commission. The upfront payment acts as a carrot to get responses; once they reply you can evaluate their content and decide whether to move forward. If they’re a good fit, you can pay the $250 and expect the affiliate revenue to exceed that amount.

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