How would you go about getting people to become affiliates for your product?

To be clear, I don't rely on affiliates as my primary marketing channel, so I keep affiliate commissions low and only use them minimally—usually around 20% for my school product. I prefer to market the product myself. That said, I do run affiliate programs for other people's products. For example, when I make a video about cold email, I include a link and get a kickback. The rates can change, and recently I've seen them drop; I used to make about $10k a month from those referrals. If you wanted to make affiliates a core part of your strategy, you’d need to be selective. I’d ask potential affiliates to send you a sample of the promotional material they’d create, and only work with those who meet a quality standard. I’d also actively hunt for affiliates by reaching out at scale—cold‑email, Instagram DMs, LinkedIn—to people with large audiences. I’d offer a small upfront payment (e.g., $250 for the first post) plus a 20% ongoing commission. The upfront payment acts as a carrot to get responses; once they reply you can evaluate their content and decide whether to move forward. If they’re a good fit, you can pay the $250 and expect the affiliate revenue to exceed that amount.