How should I price my speed to lead? What's the earning potential? Can I scale it up to 10K per month or even 50K per month?
Yes, it's absolutely doable to reach those figures. The reason you can't simply charge thousands for the service is that speed to lead is about paying for customer intent or the customer itself. You make money by capturing intent and then squeezing as much value as possible out of it. If you're generating $6 million a month in value for a client through your Clarvo business, you can confidently deliver at least $600,000 a month in value while charging far less. (Also noted: your voice doesn't match your face.)
He explains that the best pricing models are nuanced and combine multiple elements: an upfront setup fee, a monthly retainer, pay-per-meeting, and possibly a revenue share. He describes his former business partner Grender, who uses all three—setup fee, monthly retainer (around $5,000 per month), and either pay-per-meeting or revenue share—on annual contracts. He prefers month-to-month arrangements to avoid being tied down, charging per meeting and differentiating fees based on client value—for example, higher compensation for meetings that lead to larger deals (e.g., $15,000 versus $5,000). He cites a community member who introduced a lead that resulted in a $700,000 deal, noting a 5% revenue share would yield $35,000. He concludes by thanking viewers for joining his journey to 300,000 subscribers and looks forward to reaching 1 million.
No problem, the info should be free. The key is to think about different pricing models. You can charge a one‑time setup fee (for example $2,000). You can also charge a monthly management or operational fee, maybe around $1,000 per month. Pay‑per‑result is another option – for example $200 for each booked appointment or a percentage of revenue (e.g., 15%). You can combine these: a setup fee plus a monthly fee, or a setup fee plus monthly plus pay‑per‑result, etc. Other variations include pay‑per‑usage for software platforms, similar to how OpenAI bills by token usage. The idea is to pick a structure that matches the value you deliver and test it.
To hit $10k/month with an AI content service for coaches, you need to solve a problem that currently costs the client $50k or more per year and then charge about 20% of that value. Examples include fixing inefficient ad‑set targeting that wastes >$50k/month in opportunity cost, improving ineffective ad creative, or building speed‑to‑lead systems that instantly capture and automate follow‑up via SMS or a call center. If a coach’s business is already making a few hundred thousand per month, boosting their top‑of‑funnel by just 10% (e.g., growing a $500k/month business by $50k/month) lets you charge $10k/month. In short, focus on delivering a measurable 10% increase in revenue through front‑end efficiencies, and the economics work out.
Congratulations on getting to $500 a month—that’s already a solid start. To reach $10K you can largely repeat what got you to $500, but focus on a narrower set of services and scale them. Identify the channel that brought you your first lead—whether it was a warm referral or a cold outreach—and double‑down on that. Then raise your prices and keep iterating: pick the tactic that works best, increase pricing, repeat the cycle until you max out the market for that service. When you hit a ceiling, invest the profits into marketing or product differentiation, then move on to the next offering. While there isn’t a one‑size‑fits‑all step‑by‑step, a practical first move is to lock down an outbound lead‑generation system—cold email, cold LinkedIn, or cold DMs. With $500 a month you could allocate about $100 to a cold‑email tool and start sending targeted messages. Aim for daily habits: send a handful of high‑quality outreach messages each day (for example five “gold” DMs), which can add up to over a thousand touches by the time you’re 17. Consistency and incremental price increases are the core of the growth loop.