When starting to learn automation with the goal of becoming a freelancer, should I stick to one platform and focus all my development there?
Yes—pick one platform (Make or similar) and stick with it. Treat your portfolio as a checkbox: take one of my workflows, tweak it, screenshot it, add a title and description, and you’re set. For pricing, charge a fraction of the value you deliver; if you provide $10k/month value, $200–$3k/month is reasonable. Position your AI agent as a guaranteed‑revenue tool for photo‑booth rentals, offering a money‑back guarantee if you don’t hit the promised earnings.
He says you first need to anchor what a lot of money means. AI automation agencies have the lowest barrier to entry and lowest capital cost—comparable to website design agencies in the late 1990s or social-media marketing agencies in the early 2010s. In this space, a lot of money is probably just a few hundred dollars. Any business outside this vertical will cost significantly more than a few hundred to get up and running over a three-month period, so you should expect to spend money to make money. Regarding your specific situation—bidding for email-setup projects on Upwork—lack of experience isn't a time issue; it takes only a couple of weeks to become proficient with any tool well enough that someone will pay you to save them time. So you should combine learning and prospecting. He recommends doing Maker School's introductory automation agency tutorials to gain foundational knowledge and learn to read the language of the tools. Once you understand the language, you can communicate with AI, use Google to find answers to specific questions, and you don't need to know how to do everything right away. The key question is whether a future version of you could solve this problem in the next couple of weeks—and the answer is almost always yes.
I understand you're asking where to find clients. If you're a complete beginner with no agency clients yet, the simplest path is Upwork. It's a freelance platform many look down on, but if you play your cards right you can scale to $25,000 a month, as I did, by making a few simple tweaks to your usual Upwork application cycle. I highly recommend Upwork as your go-to for getting started.
AI will create ads, films, and music videos much faster and for far less money—no production or audio teams needed, as the AI handles scripting and auto‑fixes everything. The output comes from natural‑language prompting; those who know how to prompt the models will do best, though that skill will fade as models become better at prompting themselves. You can definitely earn $10k/month with this right now, maybe for a couple of years. I’m still a beginner in AI automation agencies, but I know some basics and have built a few automations. Your next step is to get in front of paying customers, articulate their needs and problems, and show how your solution helps. There’s no other path—it’s messy, like entering a gladiatorial arena with tigers; you have to win your first fight to earn praise. Start by signing up on Upwork or freelancer.com, treat yourself as a low‑paid API endpoint, gain experience and money, then move to cold email, ads, or other channels to build a sustainable method.
First, I’d join a community like Maker School—not just to use my own products but because membership gives you deep discounts (often a 10x return) on AI platform credits and payment‑processing fees. With those savings I’d start by learning a visual drag‑and‑drop automation builder (such as the n platform) for about four to six hours; that teaches you the fundamentals of systems, workflows, JSON, HTTP requests, etc., which accelerates everything else. Next I’d spend another four hours on a Claude‑code course that covers the technical setup, agent communication, model selection, and so on—roughly ten hours total. After that foundation, I’d devote virtually all remaining time to acquiring customers; the first 90 days would be less than 1% spent on learning and the rest on outreach. You need a customer to actually enter the arena, so I’d use Maker School’s day‑by‑day accountability to hit call and outreach targets, then loop back to upsell from any lower tier to higher ones as the relationship grows.