#202 · 60min open Q&A on how I make $400k/mo
I don't do my Instagram/TikTok videos myself. I record a big batch of scripts in one sitting and hand them off to an editor who takes care of everything, including things like the screen-share segments.
I don't actually have any TikTok videos; the guy posting on TikTok is just stealing them from my Instagram. The system I use to produce my Instagram videos is a brilliant editor combined with teleprompted videos that I run through.
He works with a single editor. He spends about ten minutes a week recording a batch of shorts, then the editor assembles them. They gather AI news from multiple sources, filter out low-value content, and the editor writes scripts from the valuable material. He reviews and tweaks the scripts, puts them in a Google Doc, imports them into a teleprompter, and records lines like 'You don't need ChatGPT anymore. Wait for blank.' He gives the footage to his editor, who uses a simple top/bottom template to create the videos. They're bringing on additional team members to help the editor avoid bottlenecks. The editor then produces videos showing the tools in action, they spend a little money to sign up to the platforms, and publish on Instagram, aiming for one short per day.
You can get all the assets for our videos in our community. Just go to the links section and you'll find a bunch of editing assets for Premiere Pro, DaVinci Resolve, and other tools.
My Instagram shorts are 100% manually edited—I speak directly, using a teleprompter with a pre‑written script, then hand the footage to an editor who uses a simple Premiere Pro template. The process is straightforward; the only hassle is dealing with my messy hair during recording, but it’s manageable.