How do you estimate the ROI for a client of repurposing their long-form video content into short reels to increase views and followers on their inactive social media profile? Is there a standard formula?
There is no standard formula to do this effectively. What you would do is probably offer them a minimum view guarantee. A lot of people do big offers like this saying, "I will guarantee 1 million views in a certain amount of time or we'll keep working for free until we achieve that." The way they do that is typically by clipping and then distributing to a wide network on a variety of different accounts, such that it only really takes a few of those things to go viral — if the person is okay at creating content and they get to recreate them as many times as possible to make that happen. That's a very common offer in the growth space right now for inbound for brands, and you can do it yourself. It's very straightforward. You're just going to have to create some accounts, do some juggling, and have pretty good clipping, but just change the colors on the clipping, change the designs and effects and stuff like that. You'll be okay. You can trade time plus a Claude Code sub to do that for you nowadays — you don't even need money.