#73 · How I'd Start an AI Automation Agency With $100
I appreciate you pointing that out. It's not a bad idea—we tried TikTok, but it didn't perform; we got no followers, likely due to how we warmed up the accounts. It shouldn't take much time to post across platforms, and it's a free win, so I should probably do it. I think there's probably value there.
I think this is reasonable to try, but keep in mind top channels generally don't submit posts to Instagram/Facebook/Twitter via API — there's a theory that platforms soft-throttle API-submitted content because they want to encourage human-generated posting over machine-generated posting, since they believe (probably correctly) that human content tends to perform better. Nobody's fully confirmed this, so take it as a theory rather than fact, but personally I'm not going to schedule this through an API — I'm going to have real human beings post to all these fan-style pages for me instead.
You don't have to have congruence between your Instagram and YouTube content — I definitely don't, they're very different for me. We chose AI news for Instagram specifically because it was a mostly automatable format and my content guy already had experience creating that type of content. It's not necessarily the best possible format, it's just standardized enough that we could build a good pipeline and pump out a lot of decent-quality content quickly. So find something optimized for the platform you're on rather than forcing congruence — you could do clipping versions of your existing content, for example; one of our clipping channels is about to hit 1,000 subscribers doing exactly that.
That’s a reasonable idea, but keep in mind that the biggest channels usually avoid using APIs to post because the platforms may soft‑throttle automated submissions; they favor human‑generated content. Personally, I wouldn’t rely on a scheduled API either—I’d have real people post to the fan‑style pages I’ve set up. If you wanted to build it, a simple approach is to drop the raw video into a Google Drive folder, run it through a transcription service (like Whisper) to get the text, then use that transcript to create platform‑specific posts (different character limits for Instagram, Facebook, LinkedIn, etc.). You can add accessory flows to pull images or citations from public sources, and finally push each piece out via the respective platform’s API—similar to what I show in my content‑syndication videos.
I haven’t found TikTok to be a high‑converting platform, so I don’t want to spend money on TikTok views.