#73 · How I'd Start an AI Automation Agency With $100
I appreciate you pointing that out. It's not a bad idea—we tried TikTok, but it didn't perform; we got no followers, likely due to how we warmed up the accounts. It shouldn't take much time to post across platforms, and it's a free win, so I should probably do it. I think there's probably value there.
You don't have to have congruence between your Instagram and YouTube content — I definitely don't, they're very different for me. We chose AI news for Instagram specifically because it was a mostly automatable format and my content guy already had experience creating that type of content. It's not necessarily the best possible format, it's just standardized enough that we could build a good pipeline and pump out a lot of decent-quality content quickly. So find something optimized for the platform you're on rather than forcing congruence — you could do clipping versions of your existing content, for example; one of our clipping channels is about to hit 1,000 subscribers doing exactly that.
That’s a reasonable idea, but keep in mind that the biggest channels usually avoid using APIs to post because the platforms may soft‑throttle automated submissions; they favor human‑generated content. Personally, I wouldn’t rely on a scheduled API either—I’d have real people post to the fan‑style pages I’ve set up. If you wanted to build it, a simple approach is to drop the raw video into a Google Drive folder, run it through a transcription service (like Whisper) to get the text, then use that transcript to create platform‑specific posts (different character limits for Instagram, Facebook, LinkedIn, etc.). You can add accessory flows to pull images or citations from public sources, and finally push each piece out via the respective platform’s API—similar to what I show in my content‑syndication videos.
I haven’t found TikTok to be a high‑converting platform, so I don’t want to spend money on TikTok views.
I start by scraping AI‑focused news sites and subscribing to newsletters that feed the latest developments into a content pipeline. I then use AI to draft scripts, make minor tweaks, and load fifteen scripts into a teleprompter to record them in one take — about fifteen minutes of footage. I send that raw video to my editor, Shub, who cuts it into individual shorts, adds thumbnails, and prepares them for posting. Leads come primarily from the newsletter funnel: I’ve gathered a few thousand subscribers, with roughly twenty‑five hundred new sign‑ups in the past thirty days, which then feed into my other offers. I’m still refining lead tracking, but the newsletter is the main source.