What type of asset will outperform Loom videos when scaled, especially for asset-based cold email?

I'm not an omnipotent being, so I can't say for sure whether a specific asset will outperform a Loom video, but you're right that assets are highly scalable because AI can generate them with little prompting and training, and they can perform well. Loom videos require your time, so they're not scalable. You should do the unscalable thing, but also consider a hyperscalable asset that combines personalization—like writing a custom newsletter, a list of titles, or building a simple SaaS app using tools like Lovable or Bolt.dev. You can take a video title or podcast piece, turn it into a prompt for Lovable, generate the app, and share the link. If you find an asset that performs disproportionately better than Loom, double down on it. Once you have that machine running, you don't need to record videos at all; videos still make sense for most people as free sales training, but if you can make the asset work, go for it.