#154 · The 3 AI Agency Models (Updated for 2026)
He confirms that Instantly has a built‑in provider matching feature that automatically detects the lead’s inbox type and routes the email accordingly, so you don’t need separate campaigns.
If you have several thousand leads and need to reactivate them quickly, you’ll need an instant‑based solution. Otherwise, you can use a regular email marketing campaign, but you must personalize the messaging because these are warm leads you’ve spoken with before. Grab any form data you have and create a personalized one‑line icebreaker for each contact.
Either way, my recommendation is to containerize your entire offer into an ongoing service where the client pays you a set amount and you return a booked‑meeting package. This is essentially lead generation, not just handing over an AI automation system. Clients often don’t know how to turn an opportunity into a lead or appreciate the value of leads, so they need you to build the system for them. You can take the cold‑email templates and systems you already use to acquire clients and duplicate them for the client—highly leveraged, scalable, and you can add AI‑based auto‑reply features. Containerizing means bundling all the steps (Apollo search, lead scraping, Google Drive upload, etc.) into a single service where the client only sees the money‑in, money‑out exchange and a multiple on their investment. Many agencies discover this approach organically; it’s worth systematizing.
You are conflating Go High Level and Instantly, but they are very different platforms—comparing apples to oranges. Go High Level is focused on inbound funnels, bringing people in when they opt‑in. Instantly, on the other hand, is an outbound cold‑email tool for reaching people who haven’t opted in. If you’re contacting cold prospects, you need an outbound tool like Instantly, Smart Lead, or any other cold‑email system. Do not use an inbound platform like GHL for outbound outreach. In short, use a dedicated outbound cold‑email tool for scalable outreach.
You can absolutely try another method at the same time. There’s plenty of growth left, and the approaches aren’t mutually exclusive. The first cold‑email campaign might take a few hours to set up, but the ongoing weekly maintenance is only 20‑30 minutes – just adjust copy, split‑test variables, and source new leads. Since the emails are sent automatically, you have a lot of idle time between opens to work on other outreach methods, so running multiple channels simultaneously is very doable.