#169 · The Bus Stop Framework: How to CRUSH Cold Outreach
Consistency looks easy from the outside because it's the result of a lifetime of career habits. I started my first online business at 19, so I've learned consistency through repetition. Self-doubt fades the same way—by doing the work over and over. It's not fair to compare yourself to someone with far less experience; you build consistency by repeatedly showing up.
Psychology and sales are important, but the meta skill that really matters is consistency—being able to show up and do the work day after day. If someone has zero natural talent but a perfect consistency score, they’ll out‑perform someone with great psychology and sales but poor consistency. To win the ‘school games’ you need distribution, fund affiliates, and paid traffic, which you’re not currently doing. I’m not sure if I even want to win those games anymore; I’ve been inconsistent lately due to headaches and wildfire smoke, and I’m questioning whether I should keep pushing or let someone else take the win. The bottom line is that consistency beats raw skill, and without the supporting traffic and affiliate structures, even strong psychology and sales won’t get you far.
It’s about experience and reframing. Seeing many people doing the same thing means the model has been validated and there’s money in it, making it a safer pick. Consistency comes from showing up every day and doing the same routine, which over time compounds performance dramatically.
I stay consistent by simply showing up every day and doing roughly the same routine each morning. I didn’t see huge results on day one; it took me about 20‑30 days to start seeing real progress. It takes time for the brain and body to adapt to a new habit, so don’t expect day‑one performance to be your forever level. By day 300 my output is roughly a hundred times what it was on day one, which shows that consistency pays off.
I used to see myself very negatively – low self‑esteem, many insecurities. I tried meditation retreats, cold plunges, and other quick fixes, but none of that replaced actually doing the work. The breakthrough came when I achieved the thing I felt I lacked, realized it wasn’t as important as I thought, and stopped over‑analyzing my insecurities. It took a few years, but consistent hard work and a strong work ethic solved the problem. The straight‑line path is simply doing the tough things consistently. I wish I could give my younger self the ability to stay on task for long periods, but the key takeaway is to keep showing up and improve your sales skills step by step.