What are your thoughts on the idea that you don't need a niche and can just talk about whatever you want?

Well, I think this is a pretty interesting idea. This is basically what I did when I started YouTube. I don't think you truly don't need a niche; if you just talk about whatever you want, people will come, but pragmatically you end up finding a niche as you talk about stuff. You might not find a niche, but there are subsets of people in all niches related to what you discuss—like me with automation and entrepreneurship. I helped grow make.com substantially; without me, that niche would be smaller. I'm not saying it's all or nothing; you can create a niche if you're big enough and gain momentum. However, most viewers lack that momentum and viewer base, making it hard to influence a niche. You could talk about whatever you want and people would come, but it would be slow, yielding a highly engaged audience that likes your specific blend of humor, appearance, voice, and explanation style. Realistically, I'd suggest starting with three or four niches to test, iterating quickly to find which gives disproportionate ROI, then focusing on that niche consistently. As you test other ideas while creating content, you become your own niche, cutting the learning curve. Whether you pursue a niche‑of‑one approach or a defined niche, you eventually get the same upswing from network effects and exponential growth, but the niche‑of‑one path has a long lag. I see it this way, and this is the approach I'm taking to my content.

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youtube ↗Marketing

How do you find a bunch of ideas for your main channel, and how do you know if they're good or not?

I've tried the outlier approach many times — looking at what other people have done and duplicating it with mild changes. To me that's akin to old-school article flipping from SEO 5-10 years ago. I don't think it's very sustainable or high quality in the long run. When you do that, your channel ends up being a patchwork of different subjects, and though your view metrics look good independently per video, on net you're usually not getting a lot of returning people watching, which ultimately impacts your ability to monetize that audience. What I like to do is talk about what I like to talk about. If I have a subject I really like — for instance, I just recorded a video on how to use AI in learning — I'll record a video on it and try to fit it into some known outlier packaging. A lot of the time it's fitting a square peg into a round hole, but I try to make it work anyway for short-term metrics. And if it doesn't work, I don't care. You can call that a great strategy or a horrific strategy. But I have probably some of the best monetization of channels at approximately my size, for products I sell like low-ticket info products as well as agency work. There are very few people who can meaningfully compete with me on that despite my objective subscriber and view metrics not being very high. So clearly it works really well for me. I just ask: what the hell do I want to talk about? And then I talk about it.

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youtube ↗Niches

Love the theory of constraints. Definitely check out the goal. Just need a bit of advice on selecting the three niches. Did you know the three niches from the start? Or was it just trying out different things, seeing what sticks? You hit the nail on the head, man. No magic here. Just trying out different things, seeing what sticks. If I'm going to go off three random niches, which three do you think is the best for beginner, the easiest to get the first glance? Thanks, man.

Then he talks about the joke I made: there were two jacks in my questions and comments, and I said, 'Wait, we got two jacks? It's a jack off.' Yeah, I amused myself. The niches I would pick: you're leaving some money on the table by not watching my main channel. Check out niche Nick Sarif. I would pick these ones or, you know, watch this video—but probably these ones here. There are a bunch. But I'm going to run you through the logic in that video, which is probably more valuable than just me giving you the niches. I know you just want a simple answer here. Digital marketing agencies is one niche. Recruitment agencies is another niche. I also liked videographers in that video—try those.

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youtube ↗Marketing

Alphabet says to So, to give you a little bit of context, I have grown a Tik Tok to 266K followers and 300 mil views in 2 years. But I did it faceless with AI voice. The videos I make are highly edited faceless videos, which take 6 to 8 hours to make. But posting almost every day. And in doing so, I've developed a test of how short form content works. thing is since I use AI voice and faces, my RPMs, revenue per mill, which is the amount of money that you make from let's say ad platforms by posting on social media are super super low. Like in the month of June, I got close to 10 mill views and got like a 1k payout. Wow, that blows. So my question is what to do next? I could charge and teach people how to make faceless content in the process of making my content better and break it down hundreds of short form videos and I have kind of a good grasp on many niches. So I also show people how to do and monetize that or I can start posting myself and within like 6 to 3 months believe I can grow at 100K with lifestyle content but with this I have no clue of monetization. Yeah, fitness opinions and philosophy. These are all pretty unmonetizable inherently. Um still could you apply it to anything that's more of like a monetizable niche with higher RPMs? I don't know.

You clearly have an extremely valuable set of skills; your question is how to take this valuable set of skills to market. Very few people can get 300 million views in two years—you could genuinely change the course of the global economy with this skill, and millions of politicians would be interested in achieving 300 million views in two years organically on a super broke budget. So this sounds pretty good. The thing is you need distribution to begin with; you could show your current audience how to do that. That’s reasonable. But you should also leverage the systems you already have that enable you to do it—this is just your bottleneck. Six to eight hours to make a video is tough; you could bring that down to three or four hours, allowing you to make two videos for two approaches. In six months you’d have a solid base to sell—maybe a fitness channel program or something similar. That’s probably what I’d do.

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youtube ↗Marketing

I post content and have a video format that pops every time, but I hate being repetitive because I feel like my existing followers will get bored. How should I capitalize off that while also making it interesting for existing followers?

That's a really interesting question. The reality is with content you have an explore-exploit trade-off. That means you are constantly faced with a fork in the road: should I continue doing what's already working, or should I go and find greener pastures elsewhere? It's a fork in the road human beings have had throughout our history, even from the agricultural and hunter-gatherer times. Essentially there is an optimal ratio of exploration to exploitation based on how big you are. The bigger you are, the more exploitation you should be doing — the more you should be taking advantage of proven formats in order to make money. Whether that's on social media or your business or whatever, the reality is the bigger you are, the more you have to lose, and so the safer you have to play. The smaller you are, the more you can explore, the less safe you have to play, and the more you can look for greener pastures. When I was really early on, I spent a lot of time exploring. Now that I'm getting bigger and bigger — although by no means am I a big channel on socials — the more exploiting I am doing. That's just how it works. Big corporations have way more to lose — why do you think they focus on compliance and really honing in on one product-market fit and so on?

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