Why do you manually track metrics daily, and what benefit do you get from it?
It's a good question. I'm the automation guy, yet I manually update a janky Google Sheet each day because the value isn't just the metric—it's the awareness and reflection it brings. Spending about 30 seconds daily yields far more value: I notice trends and spikes in follower growth that make me investigate causes. If you had many metrics and worked with a company, you wouldn't do this manually every day—it would take too much time—but as a small portion it's fine. I had meant to mention Mr. Beast because we're collaborating. I recently hung out with school friends Marty, Ryan, and Michael; Marty has over 5 million YouTube subscribers, Ryan about 160 k Instagram followers, Michael many millions on Instagram. It was cool to watch the local cactus squad and discuss optimizing school as part of a big challenge. School is going well; I'm in the platinum group for educational creators with 100 k+ followers, where we help each other grow. I comment on posts for five minutes daily and have reached number two on the leaderboard, meaning I'm a valued resource; people constantly ask for my opinion. I achieved this with little effort—just voice‑transcribing posts and noting my thoughts (X, Y, Z) in 15–30 seconds per post—yet I now get massive exposure. I love giving value and seeing how communities make interaction easy and human‑focused. The free school community is thriving at 7,400 members, and we've celebrated two members hitting 10 k‑month milestones. Each day I review new posts, quickly scanning for obviously AI‑generated content (e.g., a YouTube‑video‑style post) and delete it, then ask if it's truly a YouTube video; if so, I delete it. I must be trigger‑happy for time, but the rest of the community is great: I spot AI‑generated posts, remove them, and spend about five minutes leaving a few comments. New members often feel uncertain; seeing that success is possible encourages them. The no‑AI‑post rule has raised discussion quality. A recent post from Rodrigo looked suspicious due to odd M‑dashes, but he noted it was a Google translation, so language may explain it. I appreciate Nick's style—no hype, straight talk that works. Regarding a journey‑maker school example, I noted it was obviously AI, less tinkering, more doing, and deleted it. I can give a reason for deletion, but my rule is two strikes: first AI‑post gets benefit of doubt, second results in removal. I've become familiar with AI writing patterns, so I ban them aggressively, keeping the community high‑quality. I also sprinkle in posts as needed, though the top‑level look lets people market low‑value offers in the intro tab (e.g., 'Hey, how's it going? Do you want to make money online?'), which I only see when reported; then I ban the offender. I enjoy the community and will defend it with my Warhammer 40K sword metaphor. Direct messages have become a burden—many users just say thanks—so I read them but don't reply to stay true to my promise. Reading 40–50 DMs daily makes me reflect on how far one person can go; I might be the only one sustaining this volume for over a year. I use AI everywhere except for the actual coaching deliverable and my personal presence, which I haven't replaced, preventing the perception of being fake. It's an interesting thought experiment: could I scale the community to a million members a month while still managing it alone? Possibly, but we'll see. My stats show slowed growth (0.11 %), then a rise to 0.66 % after a Maker Zero boost to 7,500 members. I plan to add an email‑address question to Maker Zero to capture all member emails for promotions, accepting some leakage as inevitable. I'm aiming to return to the top three rank again.
I use ClickUp as my main tool to store everything; it's visual and sufficient for my needs, so I don't need a real database like Superbase. I'll leave it there for now. Moving on to brand stats: my main channel has about 159,960 subscribers, Instagram around 26,648 followers, and the daily updates channel (where I answer questions) has about 8,844 subscribers. Subscriber growth is down to roughly 0.36% per day, Instagram growth around 2.62% per day, while the daily updates channel growth remains strong. Recently I posted about winning the school games, cross‑posted it to the schooler subreddit, and asked Sam Ovens and others to pin it to gain visibility and raise the standard in the school community. The post is long and was pinned, receiving comments from notable figures like Sam Ovens, Nate Herk, Spencer (who previously held the top spot), and Mr. Hormosi. I plan to meet them in the next couple of days. Although there's no direct ROI, I expect future returns from the connections and positive clout. On the sales front, I had to take down a posted sales call for Leftclick after the other party raised liability concerns; the first call already exposed potential issues, making me doubtful about continuing such posts. I’ve considered alternatives like sales coaching, role‑play sessions, or a podcast‑style format where I work with others and document the process, but these versions lack the perceived authenticity of a live, unfiltered sales call. Lead generation is doing well: Instantly launched an AI inbox manager, and the podcast campaign now yields a 2% reply rate, with about 1% positive replies. At my recommended volume of 270 emails per day, that translates to roughly one positive reply per day, or 20‑30 per month; I’m sending about ten times that volume, so I could scale up to ten calls per day if market capacity allows. I’ve also thought about simply giving people leads, but that raises logistical questions about booking calls and ensuring attendance without double‑booking. I’m open to any sensible solutions you might have. Finally, my channel’s relative growth rate has been declining, and I was about to publish a video intended to reverse that trend, though it hasn’t uploaded yet due to timing.
He runs one of the largest school communities generating about $300,000 per month while working roughly 90 minutes a day himself. He tracks brand growth across major social platforms on a page. He started YouTube on February 1 2024 growing from about 100 subscribers to over 45,900 by February 1 2025. He launched Instagram in early 2025 and LinkedIn a couple of weeks before the video. His daily updates channel began about 194 days prior. His four main content methods are YouTube (oldest highest value) daily updates Instagram and LinkedIn (experimenting). He does not manage LinkedIn himself; a helper creates content based on YouTube videos following a waterfall approach where YouTube is the core platform and other platforms repurpose its content. He does not run all platforms simultaneously; he started with YouTube then added Instagram then LinkedIn. For beginners he advises that YouTube remains criminally undervalued. The key metric is total minutes of content watched: YouTube averages about five minutes per view (≈300 seconds) while Instagram averages around five seconds giving YouTube a roughly 60× advantage in monetizability per view. Consequently his YouTube channel drives the overwhelming majority of school signups with Instagram contributing only about 2–3% and LinkedIn similar to Instagram due to higher consumption time. He also shares that after recovering from a shoulder injury his confidence and gym performance improved dramatically making his life fantastic.
social mediaplatform strategybeginner adviceyoutube
If I could give one piece of advice to my younger self, it would be to understand that outputs lag behind inputs. When you put in a lot of work, you won’t see the results immediately because there’s a natural delay—often about a month—before the effort pays off. If you have a tight feedback loop and expect quick results, remind yourself that the lack of immediate outcomes doesn’t mean your effort was wasted; it’s just the system’s lag. To work with this, ground yourself in the belief that what you’re doing is right, based on the logic and research you’ve done. Trust that belief deeply, and keep going. For example, if you were to send ten Loom videos daily to creators you admire and message them on platforms like Instagram, LinkedIn, or X, you’d mathematically expect a result. By sticking with it over a long period, the inputs eventually catch up to the outputs, and you start seeing results. I learned this from my own experience: I blogged every day for 30 days as part of a challenge, saw almost no views, and felt discouraged. But a year later, those posts were ranking on Google’s first page, driving hundreds of hits and sales opportunities. Had I kept that pace, I would have become one of the more prolific bloggers online. The same pattern happened with my YouTube channel—once I committed to daily videos for a month, the market rewarded me later, and I grew into a bigger, respected creator in my space. So, if you believe in your work, give yourself grace and extra time—maybe double or triple your estimate for when results will appear. That heuristic makes success far more likely.
Well, yeah, I'm just going to pitch the same thing I just pitched to Christian. It sounds like you already know, but you should double down on the stuff that works. I'm going to post a video in a few hours that will run you through a bunch of client acquisition methods. So maybe get everything in the S tier list and just start spending some money on it. All right, ladies and gentlemen, I'm going to call it there and now do my brand stats. Thank you very much for listening. I'm thinking back and boy have I done a lot of videos today. If I was talking a little bit faster than usual, apologies on that. I don't like to do it this quick, but I just have somebody picking me up in exactly 7 minutes, and I wanted to make sure that I could get through some valuable content. So, let's see how many subscribers I gained. 47,494. That's almost 800. Good. Almost 1% growth. Instagram, for whatever reason, is not popping up. Come on, ladies and gentlemen. Come on. All right. I'm pretty sure it's 99,000. So, I'm just going to write 99,000. So, I unfortunately do not have the time to fix this. Okay. 98,500. My phone here. Yeah. No, my phone's not here. Sorry. Um, daily updates. Whoa. That's not me. Not me yet. Okay. 3,357. Um, 2.19% growth. So, I'm actually focusing less on the absolute numbers now and more on the percentage growth because the percentage growth is more representative. I got to scroll way up to get to this. But uh yeah, this is now past 95,000. So my Instagram is actually kind of up here. It's pretty crazy, huh? All right. I'd like to do a lot more, but um unfortunately I have to jet my uh yeah, my father's picking me up in a minute. We're going to spend some family time and uh to be honest, I just have a ton of videos I have to record. So I'm just going to take a breather and uh probably get back to this later this evening. But with all those new people that joined Maker School, um I just have one thing I want to share with you. First of all, we're at 1.9K members. Second of all, um it's at 131,000 MR with 16.62% churn. So everything that I've been doing churn reduction wise has been working. We've obviously got a big flood of signups recently. So that is decreasing the churn temporarily, but everything else that I'm doing with churn is working really well. I've made probably over $200,000 now if you do the churn math with just a few hours of work. I have a couple of daily um or community exclusives that I have to land, but you know, um what I really like is you just saw me do it all live on this channel. Make money with make just hit 429 members. Okay, so we just scaled it up. I just had my um my weekly office hour. We had a bunch of new people on there, but we've now gotten almost an additional 30 people in. A lot of them are really high quality, very intelligent, very ambitious people. So, everything that I have told you guys I was going to do, I'm doing. And hopefully you guys get to see what it looks like when you brainstorm, distill a list of strategies, pick a couple strategies, do them, and then do some iteration and testing later on. I'll leave it there. Hopefully you guys enjoy this sort of content. You'll really enjoy Maker School, and make money with Make. Thank you very much for watching. Looking forward to answering your questions.