What are you doing with Left Click right now, and what offers are actually selling? I'm guessing most of your client acquisition comes through your personal brand rather than needing a cold-traffic-friendly offer — what does the split of work look like (ops, GTM, etc.), and is it mostly online businesses/agencies?
Right now the offers that work are training/upskilling/workshops — getting businesses up and running with Claude Code specifically, including how to manage shared skills within it, since Claude Code is exciting to people but often outside their day-to-day skillset. For a meat-processing/distribution client specifically, we built an ERP-style inventory system with a lightweight AI layer that progressively takes over more of inventory management over time. You're right that the vast majority of my work these days isn't from cold traffic — I don't have a fixed set of offers right now, though I'd like to as I want to scale Left Click past $250K/month. Currently we're working with a few big names (e.g. Mr. Beast) and most of my time goes there, so it's mostly consultation. I also have team members now: Cody McLean handles a lot of the consultation/sales side (case studies with the government of California, Lululemon, etc.), and my business partner Geo leads the technical/dev side at Clear Vero. It would help my time efficiency to sell a simple productized package to small-to-mid businesses, but the current split leans toward larger clients for leverage reasons. We're actually spinning up a cold-traffic offer in the next few days, testing Instantly's new Airmail mailboxes through Left Click, to see how that performs.
We already work with any industry on anything they need—AI systems, business software, automations. The simplest way to start productizing is not to invent a new service, but to look at what you’ve already delivered that clients liked and double down on that. Make a list of every project you’ve done over the past year, pull the email threads, project files, and note the industries and types of work. Patterns will emerge: you’ll see which systems you built most often and, more importantly, which ones generated the most revenue. Use that data to decide which services to package. Then, reach out to the clients you built those high‑value systems for, remind them of the results, and ask for referrals and repeat business. Reactivating past clients is a low‑effort way to generate upsells—typically a 3‑4% uptake rate, and I’ve seen 15‑20% when I first started. Identify the most profitable, least time‑intensive product you’ve created—often an automated follow‑up agent or similar—and turn it into a repeatable checklist or product. Streamline the delivery: ask if you really need three discovery calls or if a single call or a form will suffice, reducing time investment and allowing you to raise prices, which is pure leverage. In short, catalog your past work, find the high‑margin, low‑effort services, market them to similar clients, reactivate old customers, and refine the process into a sellable product.
Yeah, for sure. But I think you went about this the wrong way. You started spending tons of time building this product. Now you're considering whether to sell this or something else. A lot of this is wasted time. You might have actually spent time selling a product that nobody cares about. Just to be blunt. The reality is, as beginners, we don't really know what we don't know. So the best way is to put as many possible things in front of as many people as possible. Put as many possible things in front of as many people as you can and let them guide you in the right direction. If you put five possible offers in front of 5,000 people and people disproportionately choose offer number three, then you can invest the time and energy necessary in building the product. This is the modern way of go to market: you go to market first, then build the product based on what people want. People respond positively to this. These are the questions I'm always getting about whether your automation does this or that. So that's what I'm going to build into the freaking thing. Does that make sense? So, it's putting the cart before the horse. Don't lose the forest for the trees. But that's my recommendation there.
To pick markets and niches for a cold‑email service, focus on digital businesses that already have an online presence – a LinkedIn profile, a website, etc. – because you need to be able to scrape their data. They also need to sell high‑ticket products. Instead of a $200/month service with a three‑month churn (LTV $600), aim for a $4,500 product with a four‑month churn (LTV $18,000). High‑ticket sales justify the time spent on meetings; a salesperson typically needs three to five meetings to close one client, which can be three to four hours of work. If the deliverable isn’t worth at least $10‑20K, the math doesn’t make sense for the client.
When you land a client who pays $2‑3K a month and you generate an $18K client for them, you’ve essentially paid for yourself in six to nine months. That’s the kind of grand‑slam offer you should build – a service that reliably delivers high‑ticket meetings and revenue, not just modest savings.
Great question. I should make it abundantly clear that when you have a hammer, everything looks like a nail. My hammer is cold email, so I try to solve every problem with it. Cold email isn’t always the most effective marketing method, but it’s like a video game where you keep playing the main character because you’re best at it. I would definitely use cold email. I’d start by pitching these SMA agencies. I’d go to Apollo and filter for 1‑11 staff, looking for digital marketing, digital agency, or creative agency. I’d use the OR operator to pull as many as possible—probably a list of 30 k to 50 k in the United States alone. Then I’d blast out my offer with the software, giving a free demo. I’d position it as if I’d read the person’s whole life story and built the software just for them. I’d mention that I’ve been following what they’re doing at [their company] and that I used to run a digital marketing agency (maybe I still do). I’d share that I’m suffering from XYZ problem and that this software is the solution I came up with. I’d want to put it in front of them to see if it has value. I’m 100 % confident that running their clients through my system will generate outsized returns, so much that I’m willing to guarantee it and give it away for free just to hear their thoughts. If they’re open to a quick call, we could jump on it. I’d approach this at the higher‑agency level, positioning myself as an agency owner talking to agency owners, not as a SaaS person trying to sell something. I’d get on as many calls as possible and frame them almost as partnerships: give them a trial of the software, let them solve their current problems with it, then use that feedback to improve the software faster and better. Once I have a ready‑to‑go version, I’d charge premium prices. And yes, I’d go straight cold email, starting with agencies because they tend to have more money than SMBs.