How should I structure follow-up sequences for selling expensive glass artworks to architecture firms, especially with limited budget and using tools like Instantly?

The main issue is that your 7‑, 14‑, and 30‑day follow‑up cadence is too long for today’s average internet user. Shorten it to roughly every 48 hours. In Instantly, change the ‘send next message in’ setting from 7 days to 2 days. Next, improve your follow‑up subject lines: avoid automatic ‘Re:’ lines, which perform poorly, and instead use fresh, personalized subject lines—add the prospect’s first name, keep it casual and lowercase—to boost reply rates. In the body of each follow‑up, reference the previous email and include a brief ‘cliffnotes’ recap so the prospect can quickly remember the context. Start with only two follow‑ups in your campaign; test the reply rates. If they’re decent and deliverability stays healthy, add another follow‑up after a week, then continue adding them weekly only while you see improvement. This gradual approach can potentially double your reply rate without hurting deliverability. Finally, make sure your pitch for selling expensive glass artworks to architects, developers, and contractors is strong, as the niche itself is interesting but needs a compelling offer.