Do you have a blueprint or system for structuring a custom Loom outreach video?

#99 · How to Record Loom Videos for AI Agency Sales (Step By Step)

Do you have a blueprint or system for structuring a custom Loom outreach video?

Start the Loom recording on the prospect’s actual profile or resource page so the first frame shows their profile, not a cover page. In the first few seconds, add a quick zoom to prove it’s not a templated video. Spend the opening 15‑30 seconds talking about them—position the video as providing value, not a sales pitch. Drop social proof organically while you explain, rather than dumping it all at the start. For the call‑to‑action, keep it low‑friction: ask for a simple thumbs‑up and promise to deliver the full action plan, templates, and any needed work for free; only if they love it do you discuss a deeper collaboration. This approach makes it seem you’ve uncovered an opportunity they’re missing, gives them the fix, and lets them choose to work with you because you’re providing value, not forcing them.

loomvideoctasocial proof

Related answers

youtube ↗Offers

How can I give quick valuable insights in a Loom pitch video without revealing the full solution I'm selling?

Use a predefined offer and a small set of templates—such as a cold‑outreach template and a fulfillment‑system template—to deliver quick relevant value in a Loom video without giving away your full solution. Because the marginal cost of reaching the wrong person is low you can still send the outreach; just match the template to the prospect's likely pain point.

loom videovalue pitchtemplatesoutreach

youtube ↗Cold Email

Can you show how to set up a cold email campaign with Loom videos for each outreach?

I don’t run a fully automated cold‑email system with Loom videos because it doesn’t scale well. Instead, I keep a simple Google sheet with columns for first name, last name, company, email, icebreaker, and a Loom link. I add each lead to the sheet, automate the icebreaker, then manually record a short Loom video (2‑4 minutes) for each prospect, talking about their specific needs. Sending 15 personalized videos takes about an hour of recording plus an hour to set up—so it’s doable but not highly scalable. The nuance is that customized Loom videos conflict with the goal of high‑volume automated outreach; the best approach is to do the recordings yourself when you want that level of personalization.

cold emailLoomoutreach

youtube ↗Cold Email

Why am I only getting two negative responses from 75 Loom outreach videos and what am I doing wrong?

You’re creating three Loom videos a day, which is good volume, but you’re only seeing two negative responses and no other replies, meaning you’re not extracting enough value from your outreach. You’re likely sending the videos only via LinkedIn or email, whereas you should be sharing them across all platforms. Seventy‑five unique touches isn’t a lot; you need to raise your expectations for how many outreach pieces are required before you start closing deals. Think of the barrier to entry: if two or three clients were guaranteed from 75 videos, the service would have no value. You’re probably younger than most, so set higher expectations. The main issue is top‑of‑funnel visibility—if prospects aren’t even seeing the videos, the rest of the funnel doesn’t matter. Optimize for broader distribution and higher volume to improve results.

loom videosoutreachtop of funnel

youtube ↗Lead Generation

What's the best way to do that?

I already had a couple of ideas. I'm going to create docs new and turn reduction community exclusives. The first thing I want to do is create a straight line path to optimize video outreach: cover camera, microphone, video content, what to talk about, how to annotate, other assets to give people, maybe an example script. I've already covered this stuff in other videos and my channel; I'm organizing it for high perceived value because many people struggle with it. I'll go through comments on the daily updates channel to find big sticking points and add them to my thing, then decide what my videos will be about. I'll scroll through comments to source ideas. Leonardo commented on my stuff; he runs AI Foundry, has 19K subs, his videos go viral; he does banger one-offs, kudos to him.

maker schoolincentivizesign-ups