Can you help me structure a Loom video to find my first bid customer?
I’ll help you structure a cold Loom video. Start with the first 30 seconds and make it clear that the video is personalized. Go to the prospect’s social media—LinkedIn, for example—and mention something specific: “Hey Nick, I’ve been following your work for a long time.” Add a brief, intelligent glaze that shows you’ve done your homework. Then quickly state the problem you solve and the value you can deliver, such as “I can help you generate $10,000 in the next 30 seconds.” End with a call to action and let them know you’ll share the full strategy at the end of the video. Keep it concise, value‑first, and personalized.
I don’t use a big script anymore. When I create a Loom outreach video, I start by putting myself in the client’s shoes and thinking about how to maximize perceived customization. I pick a recent piece of their content—like a specific Instagram post, a funnel page, or a calendar booking page—and reference it right away to show I’ve done my homework. I open with a quick, genuine introduction, confirming I’m a real person, and then I front‑load the video with the problem I can solve for them, making it clear I’m not asking for anything up front. I keep the tone conversational, avoid a salesy pitch, and focus on delivering value. For example, I might say, “Hey, I’m Peter. I saw your Instagram post about X, and I wanted to show you a quick way to fix Y that could save you Z.” I then demonstrate the solution in under 30 seconds, highlighting the impact. The goal is to be concise, personalized, and value‑first, so the prospect feels a genuine connection and sees an immediate benefit without feeling pressured.
Start the Loom recording on the prospect’s actual profile or resource page so the first frame shows their profile, not a cover page. In the first few seconds, add a quick zoom to prove it’s not a templated video. Spend the opening 15‑30 seconds talking about them—position the video as providing value, not a sales pitch. Drop social proof organically while you explain, rather than dumping it all at the start. For the call‑to‑action, keep it low‑friction: ask for a simple thumbs‑up and promise to deliver the full action plan, templates, and any needed work for free; only if they love it do you discuss a deeper collaboration. This approach makes it seem you’ve uncovered an opportunity they’re missing, gives them the fix, and lets them choose to work with you because you’re providing value, not forcing them.
Sure, here's how to use Loom videos in your outreach. First, record a Loom video—either on the prospect’s website or on a private social media profile after you’ve spent time researching who they are. Make it clear that this isn’t random spam; introduce yourself, explain why you matter, and provide social proof. Then describe the specific value you can deliver, such as identifying an under‑utilized part of their funnel and showing a quick fix that could add significant revenue. End with a soft ask, like asking them to respond with a thumbs‑up if they’re interested in seeing more ideas.
I don’t run a fully automated cold‑email system with Loom videos because it doesn’t scale well. Instead, I keep a simple Google sheet with columns for first name, last name, company, email, icebreaker, and a Loom link. I add each lead to the sheet, automate the icebreaker, then manually record a short Loom video (2‑4 minutes) for each prospect, talking about their specific needs. Sending 15 personalized videos takes about an hour of recording plus an hour to set up—so it’s doable but not highly scalable. The nuance is that customized Loom videos conflict with the goal of high‑volume automated outreach; the best approach is to do the recordings yourself when you want that level of personalization.