← All questions

#330 · why "saturated" niches don't matter under $10k/m

youtube ↗Agency Operations

What can agency owners learn from your journey, and are there principles that work across other niches or countries?

Stop trying to figure everything out in your head and start treating your business like a research experiment. Create hypotheses, commit to a set amount of market interaction—like sending a thousand emails or commenting on a thousand posts—then objectively analyze the results. You can’t solve problems in isolation because you don’t know enough, you don’t know what you don’t know, and your mental models are outdated. Real‑world market data is the only reliable guide. Test ideas, observe the minimal impact on your brand, and use the 10‑15% of experiments that actually work as the margin that crushes competitors. Treat your agency as an R&D lab and you’ll succeed.

agencyexperimentationmarket research

Related answers

youtube ↗Agency Operations

How can I stand out from competitors and build an agency around my personal brand?

To stand out and build an agency around your personal brand, first achieve something impressive—a major accomplishment—then build your personal brand around that proof. Starting with the brand first puts the cart before the horse; nobody cares about your brand if you lack results. People listen to those who have demonstrated skill in the field, just as audiences watch pro athletes, not amateurs. So, do something cool, achieve results, and only then record videos and talk about it.

personal brandagency buildingdifferentiation
youtube ↗Niches

How can I confidently pick a niche for my agency?

Don’t try to fully master a niche before you start—use outreach and sales calls to learn its internal processes, pain points, and sales cycle. You can gather only high‑level insights from ChatGPT or YouTube, but real understanding comes from actual conversations. Leverage your own background as social proof: if you’ve worked in B2B LED manufacturing, you can confidently offer AI‑powered lead‑generation, cold‑email, and automation services to similar product‑based businesses, citing specific results you’ve delivered. This approach should be one of the three niches you pursue.

niche selectionagencybackground proof
youtube ↗Lead Generation

What type of lead magnets have been working best for you, and do they attract agency owners or genuine business owners?

I have two main audiences. First, I sell done‑for‑you AI automations to business owners who lack automation experience; they hire me for a DFY service. I don’t use YouTube to attract them—I rely on cold email and instant outreach. Second, I create YouTube content for automation agencies and specialists, teaching them how to build systems and how to monetize those systems by selling them to clients. That’s my agency revenue, which was about $25k last month. My third audience is freelancers and newcomers who want to start an automation business; that’s my coaching revenue, which was $144k last month. Combined, that’s about $139k, up $11k from the previous month, putting me close to my $150k goal.

lead magnetsagency ownersbusiness owners
youtube ↗Niches

Isn't marketing agencies too obvious/generic a niche — shouldn't you niche down further to differentiate?

Marketing agencies are a great niche — I niche down into marketing agencies myself, I'm not particularly 'different' about it, and I still make more than most people doing an equivalent service. It really depends on how big you want to go: if you want to scale to $100M/year selling to marketing agencies broadly, you'll need to differentiate more. But if you're carving out a smaller niche, you can target whatever you want, especially if you already have relevant experience — that alone can make you stand out. A few good assets to send marketing/creative agencies: full HTML websites, built and hosted one-shot using an HTML template populated with AI based on context about the business.

marketing agenciesniching downdifferentiation