#114 · $350K/M AI Automation Expert Answers Questions For 80Mins
I think they're full of it. Voice agents are not the real gold right now. They're too early to be selling; they're not good enough for most business cases, only some specific ones. I wouldn't focus on them.
Demand for voice agents has slowed down significantly compared to a year or two ago. The initial hype has settled, and businesses realize that current voice AI technology still makes too many mistakes to be truly effective. The core problem businesses face is missing phone calls, but hiring real humans currently offers much better leverage and ROI. Voice agents cost a fraction of human setters, but they generate far less revenue due to lower performance. Give the technology another year or two to improve, but right now it is rarely worth selling.
I don’t sell voice agents because the best‑paying industries are those with high‑lifetime‑value customers, and putting a high‑LTV client on an AI voice agent is risky. A voice agent can say the wrong thing, hallucinate, crash, or sound like a pack of barking dogs, which instantly erodes trust. Most people will be put off by that experience. Therefore I’d only sell voice agents to low‑LTV segments where individual customers don’t matter as much and the primary benefit is cost‑saving rather than revenue generation. If voice agents were the only product I had, I’d probably look for a job instead—just kidding—but the math simply doesn’t add up right now. That could change in a few years as the technology improves.
I don’t think it’s a major pain point today. Most agents already use booking portals, so they don’t need to call manually. While some still make calls, the real‑estate niche is still very much an old‑school, phone‑picking‑up business. It’s not a high‑value opportunity for most modern agents, though you could build something if you push hard enough. Generally, I wouldn’t pick it as my first niche.
It's unfortunate that I don't have enough context to give a definitive answer. If you were earning $30k–$40k per month from voice agents and the decline is just a small, recent dip in your front-end offer (like conversion rate), I'd advise one approach. But if you're making little to no money and people are consistently saying no, I'd suggest something else. Ultimately, the key factor is your current revenue: if you're not making much money, any action is better than none—you need to do something to get cash flow. However, if you're already running a successful, scaling business and you observe a real market trend that people don't like voice agents, then it's worth considering a pivot to AI automations.