#108 · How to Lose a 170,000 Subscriber Instagram Channel

youtube ↗Lead Generation

Is this the best, most effective approach?

No. You'll get significantly lower response rates with this method. That said, it is doable. If that's the only data you have, try it first before making assumptions. The good news is that data is cheap and easy to obtain. You can simply enter a search term into Google SERP, get hundreds of results, page through them, extract all the websites, make an HTTP request to each site, and scrape any email addresses you find. This gives you thousands, even tens of thousands of emails for just a few cents. It's totally doable, though the low barrier means many others are doing it, increasing competition.

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Related answers

youtube ↗Cold Email

Is it worthwhile to email decision makers at small local businesses using the email addresses listed on their websites, or should I focus on a different niche?

Small businesses often have a generic info email that routes directly to the person in charge, though it may be filtered through junk folders. While this approach typically yields lower response rates compared to more targeted methods, it can still be viable, especially if it's the only data you have. Gathering email data is cheap and easy: you can search Google for relevant terms, scrape the resulting websites, and extract email addresses via simple HTTP requests. This can quickly generate thousands of contacts for just a few cents, making it a low‑barrier entry point despite the competition.

cold emailnicheemail scraping
youtube ↗Lead Generation

I recently landed $2,500 using your free knowledge and tools. A professional video company wants me to build a cold outbound system for them. I plan to scrape leads based on search intent for roles like editors and then create a personalized cold email engine. Can you give me advice on how to approach this as my first client?

Congratulations on landing $2,500—that's more than 90% of the world makes outside traditional employment. You should be stoked. To build the search intent video system, start by scraping the simplest source: LinkedIn jobs. Use an Appify actor (like a LinkedIn job scraper) to pull job postings. You don’t need company details at first; just scrape the jobs. Then, to get emails, scrape or enrich using the company name to find the website, and use a mailfinder tool (any mailfinder) to get emails from those domains. If the mailfinder doesn’t give you the URL, you’ll need to scrape company details to get the website. Once you have the websites, enrich them to find people at those companies, identify decision makers, and then feed the email and domain into an AI tool that searches the domain and combines results with the email to pull out the person's name (e.g., turning 'nick@leftclick.ai' into 'Nick Sarif'). This makes your outreach far more effective. After gathering the emails, customize your outreach using the scraped information, and you can also scrape job details if needed. This whole process lets you turn raw data into personalized, high‑conversion cold emails.

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youtube ↗Cold Email

What setup do I need to start cold email outreach with a $120 budget?

Use a done-for-you mailbox provider; I recommend Zapmail (with affiliate code Nyx for 10% off). Get 9-12 mailboxes at about $3.50 each per month; with the discount that's roughly $33 total. Buy domains—one domain per three mailboxes—so about 3-4 domains at ~$10 each, adding ~$35. Set up Instantly: the $37 plan works if you're bottlenecked, bringing the total to about $105, leaving $15 for Make.com (or n8n) for personalization. You can also scrape leads for free using Apollo or Apify, then personalize them for a few dollars per thousand. Overall you can start with around $70.

cold emailsetupbudgettools
youtube ↗Cold Email

I'm starting an AI service agency and need to land a few clients for testimonials. What's the best way to find good emails for cold outreach? Also, how do you track down direct phone numbers for the actual decision maker? Appreciate any tips you have.

I feel like I've already answered this, but to be clear, I would use Apify's 1.5 per 1k scraper, which gets you about 1,000 leads for roughly $1.50 to $2. Then I'd run them through Million Verifier to validate emails—I'm not affiliated with them. That would give me about 60-70% valid emails, meaning you'd spend around $3 to $4 per thousand leads on average. That includes phone numbers too, though they're sparser than emails. You could also enrich with something like Lead Magic for phone enrichment if needed, but I wouldn't worry about that right now. [gasps and sighs]

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