#242 · how to make ride-or-die friends as an adult

youtube ↗Cold Email

I'm starting an AI service agency and need to land a few clients for testimonials. What's the best way to find good emails for cold outreach? Also, how do you track down direct phone numbers for the actual decision maker? Appreciate any tips you have.

I feel like I've already answered this, but to be clear, I would use Apify's 1.5 per 1k scraper, which gets you about 1,000 leads for roughly $1.50 to $2. Then I'd run them through Million Verifier to validate emails—I'm not affiliated with them. That would give me about 60-70% valid emails, meaning you'd spend around $3 to $4 per thousand leads on average. That includes phone numbers too, though they're sparser than emails. You could also enrich with something like Lead Magic for phone enrichment if needed, but I wouldn't worry about that right now. [gasps and sighs]

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Related answers

youtube ↗Lead Generation

What’s the best way to find good emails for cold outreach and locate direct phone numbers for decision‑makers?

A cost‑effective way is to use cheap lead‑scraping services like Appify, Lead Finder, or Pipeline Labs. They charge roughly $1‑2 per 1,000 leads, so you can scrape 6‑7 k leads for about $10, then verify and end up with 3‑4 k usable contacts. For phone numbers, use enrichment platforms that add phone data to company records; many of the scraped leads already include numbers. Once you have the list, you can email everyone, then run a follow‑up call campaign—send the email first, then call to reference the email and increase perceived effort compared to typical cold‑call teams.

lead generationemail scrapingphone numbers
youtube ↗Cold Email

What setup do I need to start cold email outreach with a $120 budget?

Use a done-for-you mailbox provider; I recommend Zapmail (with affiliate code Nyx for 10% off). Get 9-12 mailboxes at about $3.50 each per month; with the discount that's roughly $33 total. Buy domains—one domain per three mailboxes—so about 3-4 domains at ~$10 each, adding ~$35. Set up Instantly: the $37 plan works if you're bottlenecked, bringing the total to about $105, leaving $15 for Make.com (or n8n) for personalization. You can also scrape leads for free using Apollo or Apify, then personalize them for a few dollars per thousand. Overall you can start with around $70.

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youtube ↗Cold Email

I make 50 euros a day, live with my parents in the EU, and want to start a landing‑page agency sold via cold email. What’s a realistic low‑budget plan to get a client?

He outlines a low‑cost cold‑email stack for a landing‑page agency. First, scrape leads on Appify (or similar) – a typical scraper costs about $150 for ~3,000 leads, though many are old or low quality, so expect roughly half to be usable. Next, run those leads through a verification service such as Million Verifier to weed out bad addresses; verifying ~10,000 emails costs around $20. Then set up mailboxes with a service like Airmail at $4 per mailbox; for ten mailboxes that’s $40/month, plus a growth/warm‑up tool (~$40/month). You’ll also need to warm up domains for about 21 days. Overall, you can expect to spend roughly $100 per month to run the outreach stack. The process is: acquire leads, verify them, configure mailboxes, send cold emails daily, and monitor deliverability.

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youtube ↗Cold Email

With zero budget and no proof, what outreach strategy and daily actions would you recommend to land the first client for an AI receptionist agency using cold emails?

You already have the product, offer, and demo, but you could have validated the market first—sell the idea before building the product. With no budget or proof, focus on hyper‑customized cold outreach: research each prospect deeply (e.g., find an old blog post) and mention it in a personal note. Instead of blasting 100 generic emails a day, send about 20 highly tailored ones and follow up on every platform where they’re active (Instagram, LinkedIn, X, TikTok). This multiplies your visibility—reaching people on three or four platforms can give you two‑to‑three times more exposure than email alone. Assuming a 20% chance of being seen per platform, outreach on several platforms raises your overall view rate to about 50%, which can yield a 25% reply rate. From 600 outreach attempts you might get ~75 replies, ~10 positive, leading to a few calls and possibly one closed deal.

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