#125 · Running Cold Email vs PPC Ads (for AI Automation)
That's exactly the system I describe in one of my six offers—a lead generation model for sellers where you pitch a large number of people in a target area to generate seller leads. I cover it in detail in a video around the 56‑minute mark; you should check that out for the full breakdown.
The clearest example is Clarevo, which combines proven best practices--especially speed-to-lead--with software to maximize every dollar of ad spend. Without it, spending $20k on ads might yield only $40k (a 2x return). With Clarevo, the same $20k generates $120k because we contact leads instantly--calling within a millisecond of form submission, sending immediate texts, and using opinion-based dispositions and routing that adjust based on how recent the lead is. We continuously optimize via call and number rotation, local area-code targeting, dial-pattern frequency, and automated lead allocation to the top performers on the team. Power dialing ensures no time is wasted waiting for a call to connect; the moment you pick up, you're already on a live conversation. All of this can be built now using cloud-based drag-and-drop builders; we've bundled it into a dedicated platform for call teams that works equally well for inbound and outbound. It's one of the most effective tools I've ever used.
Sure. I’ve put together a 110‑step roadmap that shows how to build a $25K‑per‑month automation agency. It’s a free resource that walks you through everything I talk about in the videos, and over 16,000 people have already downloaded it. Give it a try—it’s a simple guide that covers the whole process.
I've launched a campaign for real-estate brokers. One system is a BTOC outreach where you offer to buy people's homes—you need a pre-existing list of owners. The second is a custom AI follow-up system that nurtures old leads on both the buy and sell sides. You get the agent's CRM (most are basic) and, ideally, connect via webhook or API to poll contacts weekly, monthly, or yearly. Instead of sending generic templated messages like 'Hello Peter, thank you for purchasing a home with us last year...', you can customize follow-ups—for example, an SMS that says, 'Hey Peter, hope you're settling in well in your new neighborhood. Just checking in to make sure everything's okay with your new home.' This personalized approach feels higher-value, builds more goodwill, and can be implemented today as a sellable service.
With almost no budget, you can buy leads cheaply—services like LeadsFinder sell leads for about $0.50 per 1,000 (or $1.50 per 1,000 with emails), so a list of a thousand leads costs just a couple of dollars. Once you have leads, the best automation offer for web design agencies is a lead‑generation system, because most of them have no leads at all. You can sell them the same cold‑email or scraping setup you used to acquire them, then upsell speed‑to‑lead tools, simple CRMs, project‑management templates, and reactivation sequences that follow up with old leads. In short, start with a lead‑gen offer (the thing you’re already using to get clients), then layer on other automation services as they see results.