#105 · The Optimal YouTube Strategy @ 100,000 Subscribers

youtube ↗Niches

Is niche-specific knowledge required to start in automation, and which country is currently best for entrepreneurship, especially for someone in a third‑world country with no prior experience?

No, you don’t need to have knowledge of a specific niche or market to get into automation. I do have experience in some of the niches I show in my videos, but for others I don’t. What I do is go into a bunch of communities, read through all the pain points and problems people are talking about, and then use those pain points to formulate my offers. The process takes me a couple of hours, and anybody can do it—you don’t need to understand too much. As for the best country for entrepreneurship, hands down it’s the United States. Labor productivity there is about 1.5 × that of most of the developed world, let alone the undeveloped world. That means if you could sell a $10,000 project in Canada, you could sell the same project for $15,000 in the US. The reason is that people in the US work more and have systems that enable them to be more productive with their time, plus regulations that are very business‑forward. That’s also one of the reasons why the US is one of the hardest countries in the world to immigrate to. I’m bullish on the US; even if the age of American imperialism is coming to an end, the numbers show it won’t be anytime soon.

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Related answers

youtube ↗Mindset

I'm 18 and from Ethiopia (a third-world country). I'm interested in AI automations — would you recommend learning another high-income skill and building capital/soft skills first before entering the space, or should I start directly if it doesn't require much capital? ($500 here is worth about $10K+ in local buying power.)

Go directly into automations. There's no higher-income skill as of right now — it's a massive, exploding industry. Your buying-power arbitrage (roughly 20x in Ethiopia's case) means automation delivers a much higher quality of life per dollar earned, but that doesn't make it 20x easier — you'll face real friction, since a lot of people, especially in the West, look down on offshore workers from Ethiopia, Africa, the Philippines, or India due to unfair assumptions about work quality or English skills, even though that's silly. You'll also struggle at first because you don't have much business experience to know what to automate — you'll learn that through trial and error, but it'll make you a better business owner faster than something like copywriting, a traditional agency, or a cleaning business would. Even in the West, this skill delivers an extra 10-20x multiple on your time; the moment you land a client paying $2,000/month, that's roughly $40,000/month in US buying-power equivalent for you.

global talentbuying power arbitragegetting started
youtube ↗Niches

If I'm starting an AI automation agency today from a third-world country (Tunisia), with extremely limited capital, zero technical skills, no clients, and no portfolio, what niche and offer would you advise, and what should I learn or build first? Are niches different in developing nations versus developed ones?

Yes, optimal niches for a market like Tunisia will be very different from the optimal set of services for, say, North America. But you don't have to sell to people in your local target country — that's really the whole promise of the internet: you can sell into a market that's already well-established with clear, well-understood solutions to needs, the kind talked about and demonstrated on channels like mine. There's nothing that necessitates selling to your local market. If you're in Bangladesh, you don't have to sell only to your local Dhaka market — you can go global. The tradeoff as you go further away is cultural norms and time zones become less familiar. As long as you control for those two variables — either by offsetting your own schedule, or by consuming a lot of media from your target country to understand how people there think, which, keep in mind, is quite similar to how people in your own country think (human beings are human beings, 99.99% the same DNA, just some superficial design tweaks like CSS on an HTML website) — you'll be fine. You can follow the exact standard playbook and achieve good results wherever you are.

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youtube ↗Mindset

I'm a 20-year-old CS student from the Middle East, lost in picking a niche and service because I'm consuming so much content it's making things worse. How do I set a plan and stop jumping from video to video, and what's the best way to learn fast after picking a niche — is it by doing projects instead of just consuming educational content?

Let me make this abundantly clear: I don't want you watching videos like mine all day. They help with knowledge, but for most people who aren't hitting their monetary goals yet, the problem isn't knowledge — it's applied action. You already know more than enough to succeed. Use videos like mine as a mechanism to go do something, not as a substitute for doing it — otherwise you're just mentally masturbating and you'll never get anywhere. Commit today to take what you've learned this past week and actually use it: send five or ten Loom videos or cold emails even if you have no idea what you're doing. Entrepreneurship is operating with limited information, and you already have more information than I did when I started knocking on doors with zero idea what I was doing. On picking a niche: you just pick two or three niches you're maybe 70% confident in and try them — there's no way to know for certain a niche will work ahead of time. I've probably tried over 50 niches and most didn't work, but I still went and sent thousands of cold emails or applied to dozens of Upwork jobs for each one before moving on. One more thing on the US-vs-Middle-East point: yes, there are real cultural and economic differences, but you're not limited to working with people around you. I'm Canadian, and Canada has lower labor productivity than the US — workers there earn roughly 30-40% less per hour of equivalent work — so I specifically chose to work with American clients instead of Canadians because it pays more per contract. Your Middle East/US situation is probably similar. There are extra hurdles like time zones, but you can absolutely work internationally rather than only with people physically near you.

taking actionniche selectionanalysis paralysisworking internationally
youtube ↗Niches

What niches are currently most in demand for automation in the US, such as HVAC, dentists, and law firms?

We have a bunch of people in Maker School experimenting with a wide landscape of niches, which is a benefit of being in the community. You can see which niches are working and which aren’t. HVAC, dentists, and law firms aren’t making a ton of money with automation because there aren’t enough of them to apply high‑volume, iterative strategies. I don’t recommend focusing on local services; instead go entirely digital and target industries with large headcounts that can benefit from automation without hurting profitability. The biggest boom right now is recruitment, which saw a surge of interest and will likely rise again. I also suggest experimenting with recruitment, older‑school agencies that haven’t caught up, MSPs, IT consultants, and similar businesses that can source leads automatically via tools like LinkedIn Sales Navigator.

automationnichesdigitalrecruitment