Shia tagy asks: Is it wiser to target local businesses as a beginner in automation?

No, as a beginner you should not target local businesses first. There’s a big list of things to target before going local—always start with digital, and consider hybrid or high‑cost‑of‑living countries before local. Local businesses are much harder to scrape leads for; you usually need to pull data via Google Maps API or address‑based scraping, which is hyper‑limited and raises the bar significantly. You’d have to invest far more money than for digital businesses, yet the pay is low, so the return isn’t worth it. Generally, these businesses have a high barrier to entry and offer little pay. If you want context, I’ll link a video about niches; three automation‑agency niches come with criteria I use, one of which is that they tend to be digital. For newcomers, that means definitely not targeting local businesses—it’s just a lot easier to pull the digital lever. If you’re experienced and see a genuine market opportunity with a particular type of local business, then I might consider it.