I'm posting fitness content in English from Germany, but most of my audience is in India and the EU; should I be concerned about this audience mismatch for monetization?

Regarding Timo's Instagram question: it's not surprising that a large portion of your audience is in India and the EU given global population distribution; posting in English from Germany reaches a global audience, and your viewership roughly matches world averages—about 40‑50% from the United States, 5% from Canada, roughly 15% from India (about one‑eighth of your viewers), the rest spread across Spanish‑speaking Latin America, with German‑speaking viewers around 3‑5% and French‑speaking viewers a similar share. This pattern is simply a reflection of where people live. If you're concerned about the Indian audience because of lower purchasing power, that's a valid business consideration—you may not be able to sell a high‑ticket product to viewers who can't afford it—but remember that a view is a view, and your content still gains traction; initially about 40% of your Instagram views came from India, and even with that mix you still achieved 100,000 views per video, which attracted followers who assumed you were doing something right. As for what you should do, clarify whether your primary aim is to build a personal brand or to monetize, because those are distinct objectives. You don't need to monetize through a personal brand; many brands accumulate massive view counts yet have weak monetization. I won't prescribe a path, but I'll share my own approach: I entered social media not to become a social media personality but to lower my cost per booked meetings. When I sent cold emails, my cost per booked meeting was X, and I experimented to see if I could reduce it. The videos I create serve as a sales tool—I'm technically selling you while you watch, building trust through humor and a low‑ticket, money‑back‑guaranteed offer, which lets prospects decide to buy without me having to jump on a call. Now hundreds of thousands can watch and think, 'That makes sense; I'll give it a try.' My sole goal is to reduce cost per booked meeting; I never aimed for a half‑million‑subscriber channel, I arrived here by decreasing that cost. So ask yourself what the real purpose of all this effort is. On a lighter note, I've been looking at a puppy and decided to check out the Beyond 2 VR headset—it's the highest‑quality headset currently available, gorgeous, and extremely high quality; they scan your face with an iPhone and 3D‑print a perfect frame, which is insane. The headset also includes optional audio; I use the simple strap, but I previously owned a VR headset and played ping‑pong with my business partner, which was awesome. VR technology has advanced rapidly, and Bigscreen has been doing impressive work. I'm not interested in using VR for gaming; instead I see it as a portable workstation where I could bring a small keyboard, run AI agents or write on screen while I'm elsewhere. I also just enjoy VR, so I'm likely to buy it—having the money makes it an easy 'why not?' purchase, and I can earn enough for it in about half an hour. Beyond the headset, I've been developing a set of mega‑course topics—each four hours or longer—that I'm considering producing. For my own sanity I'm not sharing them yet, but you'll eventually see them on the big‑screen VR setup or later on YouTube as finished courses. I'm committing to ultra‑long‑form content because I believe it's the best way to demonstrate my work ethic and make a noticeable impact on YouTube; competitors can't easily match my speed and consistent quality. I've also innovated on a few formats, which makes me a formidable presence. I look forward to creating many of these mega courses and establishing a pipeline to release one or two every few days—imagine a four‑hour Nick course every day, which would be intense to consume. Separately, YouTube recently altered its view‑counting algorithm. The change caused a noticeable rise in views: after the update on the 25th, views on the 26th and 27th jumped, giving us over 10,000 views per day on the Stack channel and, when I checked my own Nick's Surf analytics, a dip on the 26th followed by a surge to 40,000 views on the 27th, as if someone turned a

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Related answers

youtube ↗Marketing

Alphabet says to So, to give you a little bit of context, I have grown a Tik Tok to 266K followers and 300 mil views in 2 years. But I did it faceless with AI voice. The videos I make are highly edited faceless videos, which take 6 to 8 hours to make. But posting almost every day. And in doing so, I've developed a test of how short form content works. thing is since I use AI voice and faces, my RPMs, revenue per mill, which is the amount of money that you make from let's say ad platforms by posting on social media are super super low. Like in the month of June, I got close to 10 mill views and got like a 1k payout. Wow, that blows. So my question is what to do next? I could charge and teach people how to make faceless content in the process of making my content better and break it down hundreds of short form videos and I have kind of a good grasp on many niches. So I also show people how to do and monetize that or I can start posting myself and within like 6 to 3 months believe I can grow at 100K with lifestyle content but with this I have no clue of monetization. Yeah, fitness opinions and philosophy. These are all pretty unmonetizable inherently. Um still could you apply it to anything that's more of like a monetizable niche with higher RPMs? I don't know.

You clearly have an extremely valuable set of skills; your question is how to take this valuable set of skills to market. Very few people can get 300 million views in two years—you could genuinely change the course of the global economy with this skill, and millions of politicians would be interested in achieving 300 million views in two years organically on a super broke budget. So this sounds pretty good. The thing is you need distribution to begin with; you could show your current audience how to do that. That’s reasonable. But you should also leverage the systems you already have that enable you to do it—this is just your bottleneck. Six to eight hours to make a video is tough; you could bring that down to three or four hours, allowing you to make two videos for two approaches. In six months you’d have a solid base to sell—maybe a fitness channel program or something similar. That’s probably what I’d do.

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youtube ↗Client Acquisition

How would you go about growing an audience starting from zero for a service business targeting home services, using Facebook, Instagram, and YouTube?

Fausto RDS says, 'Nick, how would you to about growing an audience starting from zero? I'm thinking Facebook and Instagram and YouTube. My ICP are service businesses, home services, and I sell custom software and automations. I got a lot of people asking questions like, how do I start my own brand and what's the best way to build an audience? Cuz they look at the way that I built my audience and they're like, well, Nick obviously puts a lot of time, effort, and care into it, so um you know, he'll he'll know. But I'll be honest, I just I just tried 10 different approaches and then I found one that happened to work. Um I did not come with like a highly strategic approach. What I did was I simply asked myself, what provides me the lowest CPMs, costs per meeting? >> [gasps] >> Which platform, if I test it for 30 to 60 to 90 days, will get me the lowest CPMs uh comparatively? And it turns out it was YouTube. So, rather than start at the end, which you're doing right now, which is growing an audience and starting from zero, start at the beginning, which is, hm, why do I want to grow an audience? Well, I work in the home service businesses uh niche. My current CPMs are $45. And that's not very scalable because our lifetime values are, you know, at some ratio where the cost of acquiring the customer to the lifetime value just doesn't make sense. So, how can I get lower CPMs? And then, rather than choosing Facebook, Instagram, and YouTube, like you have here, uh just try a bunch and then determine which ones work after the fact. Pre-commit yourself to some sort of test. Cuz that's what I always do and uh that tends to work pretty well. But yeah, man, it's all 100% just about your cost per meeting, if I'm honest, or your cost per, you know, uh intent. In my case now with Maker School, driving a chunk of my revenue, it's it's cost per intent. It's cost per like, basically, each person visiting my landing page. >> [gasps] >> And that's way better than through cold email.'

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youtube ↗Lead Generation

Your school data consulting model is solid, but the main lever is getting more eyes on your outreach. With cold DM, only about 20% of recipients actually see your message, and only a tiny fraction respond or convert. To dramatically improve results, you should multiply your touchpoints—send the same prospect a DM on LinkedIn, Instagram, X (Twitter), and email, for example. Because each platform gives roughly an independent 20% chance of being seen, using four channels raises the overall visibility to about 60%, effectively tripling your potential revenue without changing your offer. Beyond that, the real bottleneck is top‑of‑funnel visibility, so invest in content that attracts a broad audience (e.g., YouTube videos that aren’t just ‘how to be motivated’ but showcase specific processes like AI agent workflows or $20k/month side‑hustles). Continuously test different angles and formats to see what drives the most views, then double down on the winners. Remember, for most small‑to‑mid‑sized businesses, sales and marketing—the ability to get seen and start conversations—are the biggest constraints, so treat lead generation as your primary focus.

Your school data consulting model is solid, but the main lever is getting more eyes on your outreach. With cold DM, only about 20% of recipients actually see your message, and only a tiny fraction respond or convert. To dramatically improve results, you should multiply your touchpoints—send the same prospect a DM on LinkedIn, Instagram, X (Twitter), and email, for example. Because each platform gives roughly an independent 20% chance of being seen, using four channels raises the overall visibility to about 60%, effectively tripling your potential revenue without changing your offer. Beyond that, the real bottleneck is top‑of‑funnel visibility, so invest in content that attracts a broad audience (e.g., YouTube videos that aren’t just ‘how to be motivated’ but showcase specific processes like AI agent workflows or $20k/month side‑hustles). Continuously test different angles and formats to see what drives the most views, then double down on the winners. Remember, for most small‑to‑mid‑sized businesses, sales and marketing—the ability to get seen and start conversations—are the biggest constraints, so treat lead generation as your primary focus.

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youtube ↗Niches

What are the best niches in 2026 for outbound client acquisition (cold lead gen) when my 1.5–2K emails via Instantly aren't working, and I'm offering a pay‑per‑call outbound system without personalization?

I've come to realize that personalization isn't actually necessary; it's just the illusion of personalization that's needed. From the client's perspective, all emails could seem personalized because they only get one of them, so it just has to seem personalized. This leads to the concept of cold reading: you can make statements that seem very personalized to the reader while you know nothing about them. For example, as a content creator with my email online, I often get emails like 'Yo Nick, love your channel, man. Helped me quit my job back in 2024 and just wanted to shout you out.' When I read that, I think the sender knows who I am and that I help people quit their jobs—just my thing, using bro language. Obviously they're bullshitting, but the point stands: you can be extremely precise and specific without any personal info by sending to enough people and applying the law of averages. Most business YouTubers make content that helps people make businesses, and most viewers of business content want to quit their jobs—it's a numbers game. So you don't need AI personalization; just improve your cold reading and understand the reader's mindset. About 80% of the people you target with business YouTube content are a great nugget to build assumptions on; you don't care when it fails, only when it works for those who think you've been watching their content a while. Regarding your offer of 1.5–2K emails via Instantly, I don't know if that's per day, week, or month, but the offer lacks a quantifiable metric. You say you build and run an outbound system that gets qualified sales calls onto your calendar, but qualified sales calls technically means more than one call—people assume it's the fewest, i.e., two. That's not very many. If you instead guarantee a minimum of, say, 50 qualified booked sales calls per week with pipeline values averaging $100,000 a month, and you only pay per call booked with no upfront cost, that will seem much sexier. That's my recommendation. All right, hopefully that makes sense. My favorite creator's back in biz posting—thanks to my editor Johan. Also, shout out to Nick, who joined Maker School 30 days after leaving my channel, now making at least $12K a month (maybe $25K) and has gone into business with his brother, and his brother Jack just joined Maker School and they're crushing it.

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