I'm posting fitness content in English from Germany, but most of my audience is in India and the EU; should I be concerned about this audience mismatch for monetization?

Regarding Timo's Instagram question: it's not surprising that a large portion of your audience is in India and the EU given global population distribution; posting in English from Germany reaches a global audience, and your viewership roughly matches world averages—about 40‑50% from the United States, 5% from Canada, roughly 15% from India (about one‑eighth of your viewers), the rest spread across Spanish‑speaking Latin America, with German‑speaking viewers around 3‑5% and French‑speaking viewers a similar share. This pattern is simply a reflection of where people live. If you're concerned about the Indian audience because of lower purchasing power, that's a valid business consideration—you may not be able to sell a high‑ticket product to viewers who can't afford it—but remember that a view is a view, and your content still gains traction; initially about 40% of your Instagram views came from India, and even with that mix you still achieved 100,000 views per video, which attracted followers who assumed you were doing something right. As for what you should do, clarify whether your primary aim is to build a personal brand or to monetize, because those are distinct objectives. You don't need to monetize through a personal brand; many brands accumulate massive view counts yet have weak monetization. I won't prescribe a path, but I'll share my own approach: I entered social media not to become a social media personality but to lower my cost per booked meetings. When I sent cold emails, my cost per booked meeting was X, and I experimented to see if I could reduce it. The videos I create serve as a sales tool—I'm technically selling you while you watch, building trust through humor and a low‑ticket, money‑back‑guaranteed offer, which lets prospects decide to buy without me having to jump on a call. Now hundreds of thousands can watch and think, 'That makes sense; I'll give it a try.' My sole goal is to reduce cost per booked meeting; I never aimed for a half‑million‑subscriber channel, I arrived here by decreasing that cost. So ask yourself what the real purpose of all this effort is. On a lighter note, I've been looking at a puppy and decided to check out the Beyond 2 VR headset—it's the highest‑quality headset currently available, gorgeous, and extremely high quality; they scan your face with an iPhone and 3D‑print a perfect frame, which is insane. The headset also includes optional audio; I use the simple strap, but I previously owned a VR headset and played ping‑pong with my business partner, which was awesome. VR technology has advanced rapidly, and Bigscreen has been doing impressive work. I'm not interested in using VR for gaming; instead I see it as a portable workstation where I could bring a small keyboard, run AI agents or write on screen while I'm elsewhere. I also just enjoy VR, so I'm likely to buy it—having the money makes it an easy 'why not?' purchase, and I can earn enough for it in about half an hour. Beyond the headset, I've been developing a set of mega‑course topics—each four hours or longer—that I'm considering producing. For my own sanity I'm not sharing them yet, but you'll eventually see them on the big‑screen VR setup or later on YouTube as finished courses. I'm committing to ultra‑long‑form content because I believe it's the best way to demonstrate my work ethic and make a noticeable impact on YouTube; competitors can't easily match my speed and consistent quality. I've also innovated on a few formats, which makes me a formidable presence. I look forward to creating many of these mega courses and establishing a pipeline to release one or two every few days—imagine a four‑hour Nick course every day, which would be intense to consume. Separately, YouTube recently altered its view‑counting algorithm. The change caused a noticeable rise in views: after the update on the 25th, views on the 26th and 27th jumped, giving us over 10,000 views per day on the Stack channel and, when I checked my own Nick's Surf analytics, a dip on the 26th followed by a surge to 40,000 views on the 27th, as if someone turned a

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Related answers

youtube ↗Marketing

Alphabet says to So, to give you a little bit of context, I have grown a Tik Tok to 266K followers and 300 mil views in 2 years. But I did it faceless with AI voice. The videos I make are highly edited faceless videos, which take 6 to 8 hours to make. But posting almost every day. And in doing so, I've developed a test of how short form content works. thing is since I use AI voice and faces, my RPMs, revenue per mill, which is the amount of money that you make from let's say ad platforms by posting on social media are super super low. Like in the month of June, I got close to 10 mill views and got like a 1k payout. Wow, that blows. So my question is what to do next? I could charge and teach people how to make faceless content in the process of making my content better and break it down hundreds of short form videos and I have kind of a good grasp on many niches. So I also show people how to do and monetize that or I can start posting myself and within like 6 to 3 months believe I can grow at 100K with lifestyle content but with this I have no clue of monetization. Yeah, fitness opinions and philosophy. These are all pretty unmonetizable inherently. Um still could you apply it to anything that's more of like a monetizable niche with higher RPMs? I don't know.

You clearly have an extremely valuable set of skills; your question is how to take this valuable set of skills to market. Very few people can get 300 million views in two years—you could genuinely change the course of the global economy with this skill, and millions of politicians would be interested in achieving 300 million views in two years organically on a super broke budget. So this sounds pretty good. The thing is you need distribution to begin with; you could show your current audience how to do that. That’s reasonable. But you should also leverage the systems you already have that enable you to do it—this is just your bottleneck. Six to eight hours to make a video is tough; you could bring that down to three or four hours, allowing you to make two videos for two approaches. In six months you’d have a solid base to sell—maybe a fitness channel program or something similar. That’s probably what I’d do.

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youtube ↗Client Acquisition

How would you go about growing an audience starting from zero for a service business targeting home services, using Facebook, Instagram, and YouTube?

Fausto RDS says, 'Nick, how would you to about growing an audience starting from zero? I'm thinking Facebook and Instagram and YouTube. My ICP are service businesses, home services, and I sell custom software and automations. I got a lot of people asking questions like, how do I start my own brand and what's the best way to build an audience? Cuz they look at the way that I built my audience and they're like, well, Nick obviously puts a lot of time, effort, and care into it, so um you know, he'll he'll know. But I'll be honest, I just I just tried 10 different approaches and then I found one that happened to work. Um I did not come with like a highly strategic approach. What I did was I simply asked myself, what provides me the lowest CPMs, costs per meeting? >> [gasps] >> Which platform, if I test it for 30 to 60 to 90 days, will get me the lowest CPMs uh comparatively? And it turns out it was YouTube. So, rather than start at the end, which you're doing right now, which is growing an audience and starting from zero, start at the beginning, which is, hm, why do I want to grow an audience? Well, I work in the home service businesses uh niche. My current CPMs are $45. And that's not very scalable because our lifetime values are, you know, at some ratio where the cost of acquiring the customer to the lifetime value just doesn't make sense. So, how can I get lower CPMs? And then, rather than choosing Facebook, Instagram, and YouTube, like you have here, uh just try a bunch and then determine which ones work after the fact. Pre-commit yourself to some sort of test. Cuz that's what I always do and uh that tends to work pretty well. But yeah, man, it's all 100% just about your cost per meeting, if I'm honest, or your cost per, you know, uh intent. In my case now with Maker School, driving a chunk of my revenue, it's it's cost per intent. It's cost per like, basically, each person visiting my landing page. >> [gasps] >> And that's way better than through cold email.'

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youtube ↗Marketing

Does focusing on boring, consistent execution resonate with you as the real advice for success?

I agree that focusing on boring, consistent execution is the real advice for success — hitting the daily Grand means even the worst your campaign will ever perform is still fine. Chase is right that shorts viewers convert differently than long‑form viewers and the monetization potential of shorts is much lower; for someone whose launches are long‑form, pushing shorts audiences to a long‑form channel doesn’t make sense. Instead, it’s better to keep the two audiences separate. My plan is to not send shorts viewers to YouTube but to funnel them to my Instagram, which is slightly longer than pure shorts and where I share AI news. From Instagram I’ll move those viewers to a bite‑sized newsletter, and the newsletter will feed my paid products. I’ll take all of my rainbow‑channel content — five channels across a couple of platforms — and funnel them to Instagram, then to the newsletter, and finally to my paid offerings, with cross‑promotions between Instagram and YouTube but the primary call‑to‑action pointing to the newsletter. My YouTube channel and other content will also feed the newsletter, and the rainbow funnel should convert viewers into paid customers. Point okay one more from from sarcasm.

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youtube ↗Client Acquisition

Can you show your community-based outreach process in a Reddit or Facebook group in a 5-minute daily update video?

In terms of outreach, I'm currently creating videos about what I do with AI and online services, and I reach out to specific businesses via Instagram so they can check my profile. I have someone handling cold calls for me, and I'm about to set up a cold email campaign. I don't want to show an actual video because it would ruin my repurposing, but the process for community-based outreach looks like this: First, find communities that match your ideal customer persona. If you don't know your ICP, join a variety of communities. Communities are groups of people who share similar problems, so by scrolling through posts you can identify those suffering from issues they'd be willing to spend money, time, or energy to solve—questions like 'How are you managing XYZ?' or 'How are you dealing with the new Instagram update?' Compile a list of these questions and problems; this is a direct line to what you can build systems around to make people money. You can't just join a community, list problems, and start pitching a $4,500 solution; you need to show up consistently so people recognize your face. After building your list and developing solutions, start answering people's questions, offering value—for example, 'Hey Sally, I've thought about this a lot, and an approach I'd take is X, Y, Z.' This simple method works: spend 15 minutes each morning on a community like Platinum, answering questions and transcribing them. Doing this daily for a month makes you one of the top five most engaged members, landing you on the community's leaderboard, which drives profile clicks and interest. Once you've warmed up the community and they like your posts, you can monetize by sharing how you solved a problem they face, leading to DMs and calls. On those calls, qualify the leads—some will be unqualified, but a third to half may be genuine business owners who have tried paid solutions. Showing them your superior solution, derived from studying the group's problems, can lead to closed deals. You can do this for free, though paid communities offer a simpler path because free ones often act as sales funnels for their creators. From there you can build an effective funnel.

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