#198 · Downhill longboarding made me $400K/mo

youtube ↗Lead Generation

How can I get clients for my agency in a developing country without using any paid tools?

Yeah, tackle the situation. To be abundantly clear, you can do anything without money, but it's just a lot more difficult. It's like taking a 5‑lb dumbbell curl and turning it into a 100‑lb curl — possible, but it takes a lot of time, effort, and training. If you have even $20 to put toward this, your life gets tremendously easier. My recommendation is not to start a business with literally zero; if you don't have money, get a job or something similar and run that side‑by‑side with your entrepreneurial effort. Necessity is the mother of invention, and people have found creative ways to bootstrap, but I prefer to just get a job. I've been there — I'd bring tea bags from home to Starbucks for hot water, and my business partner would bring cheap cream cheese and expired bagels to make low‑cost meals. It's not a good spot. It's much better to get a job for a couple of months, save a little money, and then try entrepreneurship afterward. To answer the spirit of your question, I would do cold DMs on social media platforms — LinkedIn, X.com, Instagram, and so on. Unlike email, where you need to pay for mailboxes, lead enrichment, and tools (around $97‑$40 a month), social media platforms are free; you only pay with your attention, and the algorithms give you equal access regardless of wealth or fame. You need good copywriting principles and attention‑grabbing techniques. For example, you could say, 'Hey Pete, I can save you $10,000 a month in the next 60 seconds. I'll give you everything for free at the end of this, whether or not you want to work together.' That kind of hook gets attention. Aim for 20‑40 DMs a day across these platforms. If you do that consistently for a month, you'll reach about 1,200 people. With good copy, good offers, and decent Loom videos, you'll absolutely drive results.

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Related answers

youtube ↗Lead Generation

How can I get leads for a web design agency with no budget, choose the best automation (Agently vs N8N) to sell to agency owners, craft cold email DMs without social proof, and decide whether to make content for inbound leads, while being willing to work for free and do everything manually?

Great shout out to you, Zaid, for being 15 and pushing forward to improve your station in life. I understand money is tight where you're at, and as someone who was in a similar situation growing up, all I really wanted was more freedom and security—money was a constant issue at our dinner conversations, just like when my family immigrated from a former Soviet bloc country. So let's make it as cheap as humanly possible. At 15, many people will inherently not want to work with you because the biggest red flag for business owners is if you haven't done anything before; they don't want to risk reputation, money, time, or emotional state on someone unlikely to deliver. At 15, the assumption is you're young and haven't had time to do the thing, which will be a problem for you. My recommendation: you probably can't do anything that requires your face at least until you're older, unless your testosterone levels are through the roof and you have a Gandalf‑like beard—unlikely. I faced this at 21 with a baby face; people thought I was 16 knocking on doors and laughed me out of rooms. So strategically, don't copy what an adult does; adults selling to you won't take you seriously. Instead, try a faceless business model that leverages your inbuilt talents. A good example is faceless YouTube automation, which has blown up with the younger crowd because it leverages your strong taste in social media and ability to understand and follow trends—your brain is basically half algorithm anyway—and it doesn't require you to use your face. Running social media channels and brands, like TikTok or Instagram theme pages, teaches the same skills without needing your face on camera. You also don't need to learn a tremendous amount of automation to make this work; budget‑wise it's usually not crazy if you use free or low‑cost models. Remember, social media is free—you are the product—and you don't pay to use it for the most part. So, I understand you want to pursue this business model, but that's my honest recommendation. I don't have a lot of steps on how to do that; I'm just giving you my two cents. I would do that for a couple of years or give an example of that.

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youtube ↗Lead Generation

If I had $1,000 and your knowledge, what business would you start from scratch and how would you grow it?

If you have $1,000, it's effectively the same as having $0 when viewed from a high enough level--there's no real difference. My advice is identical for anyone with zero or $1,000: start a daily consistent outreach habit, regardless of platform (social media, email, etc.). Choose a simple daily target--for example, talk to or get in front of 10 people each day for your business. Over a year that's 3,650 contacts; even a tiny conversion rate can generate significant capital because luck stems from preparation plus opportunity, and you boost luck by maximizing outreach. Most people struggle because they lack such daily habits; the real bottleneck in almost any venture is soft skills, sales ability, and marketing. You could build a product like Netflix tomorrow, but without marketing you'd have zero viewers. Practical ways to hit your daily goal: send 10 Upwork applications daily, send 10 cold emails per day on behalf of your business, or reach out to your favorite YouTubers (like me or Ali Abdal) with a custom pitch each day. Alternatively, list the top 10 creators, identify their problems, and offer to solve them--doing this for a month yields about 300 high-quality touches, each taking only 5-10 minutes, which can drive real results. Begin this habit now and maintain it for months; the compounding effect will create the bulk of your long-term capital.

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youtube ↗Client Acquisition

I’m a freelancer building automation solutions for French‑speaking SMEs, earning ~$700/month, aiming for €3k/month. How should I acquire clients? Should I focus on cold outreach, content creation, or paid ads? My sales call conversion is only ~5%; should I outsource sales or improve my own sales skills?

Outsourcing sales is a mistake; the sales skill is the only lever that will matter over the next five years, and agents can quickly learn the technical side, so you’d give away leverage and end up with roughly 30 % of the profit instead of 70 %. Sales is far more valuable than the technology itself—consider Netflix versus an AI‑generated clone: the clone lacks Netflix’s customer list, marketing, vendor relationships, and licensing, which are all distribution assets. Therefore, your focus should be on acquiring clients through cold outreach, not content creation or paid ads. Paid ads exchange money for time, which you don’t have; content creation also trades time for a delayed, uncertain payoff that could leave you without income for months. Instead, become excellent at cold outreach. Think of it as skipping the beginner zone in a game and fighting a level‑99 dragon: defeating one grants you twenty levels and lets you crush the beginners. Alternatively, cold outreach lets you sell your skills directly (one step) versus the longer path of building a skill, then a brand, then products, then sales. You’ll earn less in the long run but far more in the short term, which fits your one‑year goal to reach €3 k/month.

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youtube ↗Lead Generation

What is the most straightforward path to reach $20,000 per month without using cold email outreach, given I have two engineering jobs earning $3,000 a month and a few hundred dollars from freelancing, plus a $500 monthly learning budget?

You can absolutely hit $17‑$20K a month without cold email, but you need to focus on the platforms and outreach methods that actually move the needle. The biggest issue right now is that you’re not targeting the right places. While cold email is the simplest and most scalable channel, you can still generate high income through Upwork and community‑based outreach. For example, sending about ten high‑quality Upwork proposals a day can give you a 4‑6x return on your connect spend, which translates to roughly $7‑$8K a month after accounting for marketing and platform costs, leaving you with a healthy 75% gross margin. To improve beyond linear growth, decouple inputs from outputs by building reusable outreach templates and leveraging platforms that let you automate large‑scale, yet personalized, communication. Cold email is one such lever: invest a fixed amount of time in a high‑quality campaign, target precisely, and let it run without daily manual effort. Community outreach works similarly—become a recognized figure in a niche community, create evergreen posts that solve problems, and let those assets generate leads with minimal ongoing work. The same principle applies to cold DMs. All these strategies are layers of leverage; even the lowest‑leverage method—consistent Upwork activity—can get you to $17K if you execute well.

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