#229 · how to upwork in 2026

youtube ↗Lead Generation

How can I get leads for a web design agency with no budget, choose the best automation (Agently vs N8N) to sell to agency owners, craft cold email DMs without social proof, and decide whether to make content for inbound leads, while being willing to work for free and do everything manually?

Great shout out to you, Zaid, for being 15 and pushing forward to improve your station in life. I understand money is tight where you're at, and as someone who was in a similar situation growing up, all I really wanted was more freedom and security—money was a constant issue at our dinner conversations, just like when my family immigrated from a former Soviet bloc country. So let's make it as cheap as humanly possible. At 15, many people will inherently not want to work with you because the biggest red flag for business owners is if you haven't done anything before; they don't want to risk reputation, money, time, or emotional state on someone unlikely to deliver. At 15, the assumption is you're young and haven't had time to do the thing, which will be a problem for you. My recommendation: you probably can't do anything that requires your face at least until you're older, unless your testosterone levels are through the roof and you have a Gandalf‑like beard—unlikely. I faced this at 21 with a baby face; people thought I was 16 knocking on doors and laughed me out of rooms. So strategically, don't copy what an adult does; adults selling to you won't take you seriously. Instead, try a faceless business model that leverages your inbuilt talents. A good example is faceless YouTube automation, which has blown up with the younger crowd because it leverages your strong taste in social media and ability to understand and follow trends—your brain is basically half algorithm anyway—and it doesn't require you to use your face. Running social media channels and brands, like TikTok or Instagram theme pages, teaches the same skills without needing your face on camera. You also don't need to learn a tremendous amount of automation to make this work; budget‑wise it's usually not crazy if you use free or low‑cost models. Remember, social media is free—you are the product—and you don't pay to use it for the most part. So, I understand you want to pursue this business model, but that's my honest recommendation. I don't have a lot of steps on how to do that; I'm just giving you my two cents. I would do that for a couple of years or give an example of that.

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Related answers

youtube ↗Lead Generation

How can I get clients for my agency in a developing country without using any paid tools?

Yeah, tackle the situation. To be abundantly clear, you can do anything without money, but it's just a lot more difficult. It's like taking a 5‑lb dumbbell curl and turning it into a 100‑lb curl — possible, but it takes a lot of time, effort, and training. If you have even $20 to put toward this, your life gets tremendously easier. My recommendation is not to start a business with literally zero; if you don't have money, get a job or something similar and run that side‑by‑side with your entrepreneurial effort. Necessity is the mother of invention, and people have found creative ways to bootstrap, but I prefer to just get a job. I've been there — I'd bring tea bags from home to Starbucks for hot water, and my business partner would bring cheap cream cheese and expired bagels to make low‑cost meals. It's not a good spot. It's much better to get a job for a couple of months, save a little money, and then try entrepreneurship afterward. To answer the spirit of your question, I would do cold DMs on social media platforms — LinkedIn, X.com, Instagram, and so on. Unlike email, where you need to pay for mailboxes, lead enrichment, and tools (around $97‑$40 a month), social media platforms are free; you only pay with your attention, and the algorithms give you equal access regardless of wealth or fame. You need good copywriting principles and attention‑grabbing techniques. For example, you could say, 'Hey Pete, I can save you $10,000 a month in the next 60 seconds. I'll give you everything for free at the end of this, whether or not you want to work together.' That kind of hook gets attention. Aim for 20‑40 DMs a day across these platforms. If you do that consistently for a month, you'll reach about 1,200 people. With good copy, good offers, and decent Loom videos, you'll absolutely drive results.

cold dmsocial medialead generationfree outreach
youtube ↗Pricing

I'm selling an Instagram/Facebook post automation to nonprofit animal shelters. I built it for a rabbit shelter freelance project for $200, and I want to scale it to other shelters. As a student, I'd like to try it even if it's not lucrative. I have about 10,000 leads. What tips do you have for pricing when selling to nonprofits? Should I sell it as an automation first or productize it right away? How should I structure my offer and pricing?

Sorry, my windows are open and it's getting noisy—give me a second. To make a long story short, you should always want to sell to people who have money; that's one of the quickest and easiest hacks. I'm not saying nonprofits have no money, but they're not as incentivized to spend it, and in my experience they tend to spend money worse than most other people unless they're directly tied to a governmental organization just wasting thousands. So, unless it's that kind of situation, the opportunity cost of not having your Instagram/Facebook automation is low—creating that content for a nonprofit isn't all that important, and expense minimization is also low because it's usually just a volunteer or intern doing the posting. I focus on opportunity cost and savings: what's the cost of not having this, and what expenses are you minimizing? For a nonprofit, the opportunity cost is probably pretty low, maybe around $500 a month at most if you strip away all the BS and get down to brass tacks. Compare that to a business where posting on Instagram/Facebook makes a massive difference to the bottom line—say they're losing $5,000 a month without it—then you could charge about $1,500 a month (30% of that value). That’s equivalent to serving ten animal shelters at the lower rate. Ultimately, if your goal is money, optimize for money; there are much straighter line paths to profit than trying to sell Instagram/Facebook post automations to animal shelters. Figure out your prime directive: if it's money, go after it, while still keeping your personal moral code—making automations for agencies isn’t ethically wrong to me.

pricingnonprofitoffer structurevalue based
youtube ↗Agency Operations

Over the next four months, what should I focus on—content creation, learning new skills, building projects, finding clients, or something else? I'm an 18‑year‑old with limited cash but plenty of time and ambition. What should I do?

My recommendation is to get the paid versions of the AI tools as soon as possible – they’re significantly better than the free tiers and will let you work the way businesses actually use them. Use a modest amount of money (e.g., $20 a month from a parent’s credit card) to subscribe and start delivering real value for someone, even if it’s just helping your mom with a task so you can practice. Don’t wait four months; you can start today. After you’ve set up a small service, keep consuming content like mine and look for problems people are struggling with. When you spot a pain point, reach out with cold emails, DMs, LinkedIn messages, or short videos offering a solution. I’ve found that many agencies have low‑hanging inefficiencies – for example, they don’t follow up quickly or personalize communication. By signing up as a client yourself, you can see these gaps and then build a service to fix them. Start sending a consistent number of cold outreach messages each day, scrape public creators to identify gaps in their funnels, and pitch ways you can improve their business. This proactive, value‑first approach, especially when powered by AI, is the fastest way to land your first clients and grow an agency.

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youtube ↗Lead Generation

I work with a digital marketing agency that wants to add an AI chatbot to a client's website, but the site gets little organic traffic. Is it worth implementing the chatbot, or should we first focus on getting traffic to the site?

What a great question. This is more a consulting and strategy perspective than a building one. Naturally, if you're trying to make more money and thinking, 'Ooh, what's a way to make more money? I know AI is all the rage—maybe we'll add an AI chatbot to our website,' but if the chatbot doesn't talk to anybody, it won't make you more money. You've stumbled on a universal problem for many service businesses: they just don't have any leads. The real point of value, the bottleneck you could fix, is usually lead generation. I don't know how many people visit their site daily, monthly, or yearly, so it's hard to suggest exactly what to do next, but you're on the right track. The usual thinking is: get leads first, then worry about optimizing how you deal with them, nurture them, and improve conversion rates later. In your opinion, what's the best automation to sell? Could you make a video on it? The best automation to sell is something that increases or encourages lead generation, which we discussed. One of the main systems I sell is a cold outreach system where I build distribution for someone from scratch for about $200–$300 a month ongoing. They start with zero leads in their pipeline—usually an agency—and after the system is set up, they get roughly 30 leads per month that want to book calls. This is a game-changer and easy to justify as an investment for companies whose bottleneck is lead generation, like most businesses under $50k–$100k per month in revenue. Think of it this way: I'm solving their most dire problem—no leads entering the business. I charge them $3,000–$4,000 a month, which is fine because without me they wouldn't even have a business making more than $3k–$4k a month. In my experience, the best automations to sell for small to mid-sized businesses are those that help the top of the funnel. If they already have an outbound system but aren't getting many leads, I'd recommend a speed-to-lead system. Anything close to the top of the funnel—whether outbound or inbound—helps a lot, and that's what I'd recommend.

lead generationai chatbotcold outreach