Why don't you do ads on your main channel? I know it's annoying for viewers, but it'll make you more money, and I'm pretty sure you get a lot of partnership and ad requests.

#198 · Downhill longboarding made me $400K/mo

Why don't you do ads on your main channel? I know it's annoying for viewers, but it'll make you more money, and I'm pretty sure you get a lot of partnership and ad requests.

I don't want to do ads on my main channel, because even though I understand it'll make me money short-term — someone offered me $100,000 the other day for a dedicated integrated sponsorship video — I did the math on the trade-off. Taking one of those a year would boost my annual revenue by maybe 2-3%. The question is whether it would hurt new signups by more than that 2-3%, and I think it would, because people are less trusting of someone once they start seeing them do sponsorships and dedicated posts on a long-form channel like YouTube. So I'd rather not risk that trust hit for a relatively small revenue bump.

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When should I shift focus from maximizing sponsorship revenue on my SAT YouTube channel to fully committing to my own SAT prep SaaS product?

I’ve never started with sponsorship revenue; I went straight to my own product because the margins are much higher and it keeps everything congruent—you only promote things you truly care about, so there’s no credibility leakage. I later experimented with sponsors because they wanted me to pre‑record videos for them, which turned into free ad exposure and helped grow my audience. My recommendation is to make as much money as possible from your own product first, since it’s highly congruent and your core audience will value it. Once you’ve built a reasonable size—say a few million followers—you can start running ads for other platforms, as long as they align with your niche. That way you maximize earnings from your product before leveraging external sponsorships.

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youtube ↗Offers

I have a Facebook page with 40k followers and a TikTok with 54K, posting faceless movie edits that get 4-5M views monthly. I want to monetize via a mailing list and community, but I'm considering personal development teaching—different from the channel's niche. What offer should I make to the audience, or should I start a separate channel and move the audience there?

That's impressive—54K TikTok followers and 4–5M monthly views. Ad revenue at that level is likely a few thousand dollars per month, similar to what you'd get from 200K views on other platforms. To monetize, stay adjacent to your movie-editing niche: offer services or products that complement it, like teaching how to edit like you do, selling editing services, or creating a community around high-quality edits. Avoid unrelated offers like personal development, which would feel off‑brand. Instead, leverage the quality of your edits as the differentiator—give email subscribers or community members exclusive editing tutorials, tips, or access to your process. You could also highlight that the channel is AI‑driven, but be cautious as that might affect viewer perception. In short, sell what’s closely related to movie editing, not something completely different.

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youtube ↗Marketing

Should I use paid Facebook ads to sell AI offerings, given my current low success and high cost per acquisition?

I’ve run paid Facebook ads for AI offers and seen a very high cost per acquisition—around $1,500 per lead—so the campaign isn’t profitable right now. I’m going to keep testing and optimizing the ads to bring the CAC down, but for now it’s not a recommended primary channel unless you can significantly improve targeting or offer.

facebook adscacai offerstesting

youtube ↗Marketing

How should I structure my YouTube channels for my business? Should I have a main channel with high‑production uploads and a separate channel for daily tactical videos?

I would post every single day on my main channel for at least a year. Ideally you publish daily on the main channel, even if you have other commitments like agency work or consulting. Don’t over‑complicate things with multiple channels right now. Focus the same amount of time on one channel; you’ll get more value than splitting effort across several. I’m not planning to stop posting here, but that’s the approach I would take.

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