#68 · Should AI Automation Agencies Build Custom Tools in 2025?

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What is your tech background, which programming languages do you know, and what should I master to understand every concept of automation?

My tech background is basically nothing—I started with a PHP site built with absolute HTML/CSS positioning for a dementia assessment form, which crashed in front of an audience. After that I taught myself computer science using free courses like Harvard CS50, learning the fundamentals on my own. The takeaway is that you can learn faster by self‑studying than by formal schooling; focus on fundamentals and build projects to solidify concepts.

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youtube ↗AI & Automation

Do you have a coding background, and which programming languages are most beneficial for building automation?

I don't have a formal coding background; I taught myself. My first project was PHP for website design during an internship—though it was poorly done. I later learned through platforms like Codecademy and was influenced by Traversy Media. For automation work, I'd recommend focusing on Node.js and JavaScript, as they offer high ROI for web-based automation.

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youtube ↗AI & Automation

What topics do you cover on your main channel, specifically regarding automation—do you teach email automation, hiring automation, or general business automation?

I cover a wide range of automation topics. Automation is indeed a broad term, but I work with everything from front‑end sales automations and marketing automations to content, hiring, and repurposing automations. What ties them all together is the use of no‑code tools and large language models like OpenAI’s GPT‑4. These tools let you drag‑and‑drop nodes like LEGO blocks to build fast, easy solutions. I provide the text and resources so you can copy‑paste and implement them yourself.

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youtube ↗AI & Automation

Do you still recommend learning automation tools like Make or N8N right now, or is everything now about Claude code and AI agents for building an AI agency?

Yes, I still recommend learning tools like Make and N8N. The simplest way to get work as a total newbie is to sign up on platforms like Upwork and apply for jobs that require those tools. Learning N8N instantly opens a massive pool of jobs—there are dozens posted every hour. The same goes for Make.com, and even Claude Code has a market. Once you know the basics, you can pitch N8N, Make, or any other automation in your proposals. It doesn’t take long to become fluent; a 4‑to‑6‑hour course can get you up to speed. Think of it like unlocking new areas in a video game—the fog of war lifts after you spend a few hours studying the visual workflow. These tools are visual, so your brain can grasp them faster than raw code, and they also train you to think in systems, which later helps you prompt AI models like Claude. You don’t need a CS degree—just a few focused hours and you’ll have a marketable skill that feeds directly into AI agency work.

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youtube ↗AI & Automation

What should I learn first to start with AI automations after my exams? Can you share a roadmap?

Sure. Just go to my Gumroad and download the 110-step roadmap to $25k a month with automation. It walks you through everything you need to know to get up and running with a basic AI automation agency—defining your niche, picking a business name, building five case studies, buying your main and tertiary domains, and so on. I usually have about 10 people going through it with me. Trust the man with the expensive light pole; check it out and let me know if you have any questions.

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