Has my subscriber efficiency just gone way down?
Looks like it. I’m not sure why—maybe I’ve stopped using CTAs altogether. That’s something I need to investigate further.
#309 · how to upwork in 2026 (the search trick nobody uses)
Looks like it. I’m not sure why—maybe I’ve stopped using CTAs altogether. That’s something I need to investigate further.
Yes, the video that's driving the recent subscriber spike appears to be my NA full course, which is about six hours long. I’m not entirely sure why it suddenly took off, but it’s definitely gaining traction again and seems to be going viral, with a noticeable spike in views. I wish I could see the real‑time view count, but overall it’s contributing significantly to the growth.
I don't really ask people to subscribe. Why not try it today? If you're watching this video and you're not subscribed to my channel, would you mind subscribing? Then we'll see how many of these viewers are recurring and how many are willing to take a few seconds to help me reach my goals. I find repeated subscriber pitches annoying, so I usually avoid them. Over the long run, people will keep seeing my face—I'm not planning to go away—so eventually they'll subscribe. But I also get that it's not optimal; I just don't like seeming like I'm begging for subs. There could be a tactical way, like the Diary of a CEO host who does a minute pitch early in the video and asks, 'Would you please subscribe?' That works for him—he has 15 million subscribers. I've tried it, but I didn't see a big difference; I already have a high viewer‑to‑subscriber ratio. On my Cloud Code course I got about 3% of viewers to subscribe (60k subs), while most creators max out around 0.5%. So I think it's really about making great quality content, which has earned me most of my subscribers. If you spend four hours with me and I make three subscription asks—roughly one per hour—that probably makes sense.
The drop you’re seeing is likely due to something specific in your campaign rather than a general trend. It could be that you imported multiple audiences into the same CSV and one audience performed much better than the others. Once you exhausted the stronger audience, the overall reply rate would fall off a cliff. Another possibility is that the messaging you used became less effective because others started using the same approach. Also, double‑check your deliverability – make sure you’ve verified inbox placement with tools like Glock Apps. These are the first three things I’d check. If this is your first campaign, remember that even a modest 1‑2 leads per day is enough to be profitable and to iterate on your system.
Start with a small guarantee—try booking five appointments. If that works, increase to ten, then twenty. The guarantee of a quantified output (e.g., X appointments) is effective because it's easy to track and easy for the client to accept. My automations save founders about ten hours a week. The downside is that cold‑email performance isn’t strong, possibly because the copy isn’t good enough.