#61 · How to Learn AI From the Ground Up: 2025 AI Curriculum
I don't like doing more cold email templates because I'm unable to test them myself; testing all would be a lot of work. Making a video just for the community would take about six hours, which doesn't make sense pound-for-pound since I've already spent that time developing the Maker School program.
Treat personalized video outreach as a separate campaign from your regular cold email. For the video campaign, gather prospects using Apollo or social‑media scrapers, then send customized DMs that reference specifics from their profiles or websites so it’s clearly not a template. Keep your standard cold email process distinct. Within that flow, I’d record a Loom video for about five to twenty prospects per day — enough to add a personal touch without overwhelming your workload — and run the video outreach alongside your usual cold email sequence.
You can do all of this for a lot cheaper than $100 — I just used that as an example figure. If you don't have it, focus on cheaper mechanisms: instead of Instantly for cold email, do custom Loom videos and DMs on social platforms, which don't require any email infrastructure cost.
Yes, I have a resource. I recorded a four‑hour in‑depth course on cold email after a viewer requested it. If you search for “Nick’s cold email course” it will appear. The course walks through everything I use to close hundreds of thousands of dollars in deals with complete strangers, entirely through cold email. It covers my copywriting cadence, format, the four key lines you should include in every copywriting email, and includes a segment where I review real emails from my inbox, rewrite them, and explain the process.
Okay.