How do I create something?

#61 · How to Learn AI From the Ground Up: 2025 AI Curriculum

How do I create something?

My old strategy didn't work, so I'm restarting it. I list all the systems people are currently selling and riff on how to position them. I also create a website for a killer AI automation agency, using Arthur's site as an example: hero header that speaks to the audience, minimal text, case studies, social proof, how you do it, reviews/testimonials, CTA with buttons pointing to the same place, built with lovable bolt dev or Webflow templates. This is a great community exclusive; I already did one for copyrighting, but I should compile all community exclusives. I'm also working on a Bloom video, Han Solo topic, networking, connecting accounts, average day, LinkedIn outreach, and cold approaching business clients.

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youtube ↗Lead Generation

What's the best way to do that?

I already had a couple of ideas. I'm going to create docs new and turn reduction community exclusives. The first thing I want to do is create a straight line path to optimize video outreach: cover camera, microphone, video content, what to talk about, how to annotate, other assets to give people, maybe an example script. I've already covered this stuff in other videos and my channel; I'm organizing it for high perceived value because many people struggle with it. I'll go through comments on the daily updates channel to find big sticking points and add them to my thing, then decide what my videos will be about. I'll scroll through comments to source ideas. Leonardo commented on my stuff; he runs AI Foundry, has 19K subs, his videos go viral; he does banger one-offs, kudos to him.

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youtube ↗Agency Operations

What are your thoughts on building systems for creators, influencers, or community owners, specifically the five systems you mentioned?

I think building systems for creators, influencers, or community owners can be valuable, but they have to be tailored to the creator’s voice. If you want to sell a system, it must deliver ROI and feel authentic; otherwise people can spot AI‑generated fluff. I usually keep the tone spartan and write as if it were an authentic piece. For community owners, a CRM that captures leads from DMs and tracks sign‑ups is useful. Automated DM reply services for short Instagram DMs can work, but I avoid them for my own community because authenticity is crucial. Authenticity will become a premium asset as more people automate. There are many business models where these tools make sense, especially for creators who care about profit, but many creators may not see much value. One high‑impact model is repurposing long‑form content—take a podcast or video, cut it into 10‑15 short posts for Instagram, LinkedIn, Facebook, etc. Each piece can be worth over $1,000. While larger companies have bigger budgets, individual creators can also generate significant revenue from this approach. The model is high‑leverage: a small team can produce massive output, and as long as you manage the multiple hats—engineering, sales, marketing—you’ll have a few years of strong demand before the market saturates.

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youtube ↗Client Acquisition

What is the ideal customer for an AI automation agency that repurposes and distributes content, and how can I find them besides LinkedIn and Upwork?

Ideal customers are creators who are just starting to standardize their content, have around 10K–100K followers, are at the early stage of exponential growth, and are looking to outsource or work with a team to reduce costs. You can serve them by using a transcript to automatically generate posts for ten social platforms—either fully automated or with a person handling it. To find these leads, scrape Instagram, Twitter, and YouTube for channels in that follower range. For example, use a YouTube scraper with about fifty search terms to get roughly a thousand videos for $5, which corresponds to about six hundred creators. Take the top ten percent (about fifty to a hundred channels), sort them by subscriber count, and then use a YouTube channel scraper to pull contact details from video descriptions—Instagram, website, etc.—giving you Instagram, Facebook, X/Twitter, and LinkedIn profiles. With those contacts, take one of their long‑form YouTube videos and use your system to create customized content for each platform at a marginal cost of just a few cents. Finally, run personalized outreach based on the video or another asset, ensuring each message includes some level of customization.

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youtube ↗Marketing

Do you have any tactical advice for growing an audience and finding the right topics?

I'm about to publish a video on my main channel covering this topic. I can see you're just starting with about five videos, experimenting with thumbnail templates and using AI for images—pretty accurate. Keep doing what you're doing; if you scaled up to 100 videos or 25 times your current output, you'd easily surpass 3,000 subscribers. I'll soon release a video detailing exactly how I approach this in the automation agency space, because lots of people want to replicate my growth. I've noticed channels copying my Instagram content outright, so I might as well share my secret sauce and monetize it.

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