#43 · How to Find Pain Points for AI Automation Agency Niches

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How can I identify the problems faced by my chosen niche to create automation solutions?

There are a couple of ways to discover the problems your niche faces so you can build relevant automations. First, join communities related to your niche—subreddits, forums, schools, groups—and scroll through to see what people are complaining about, what bottlenecks they mention, and what they're not good at. That will give you a list of pain points. While I was explaining that, I happened to look at my watch and noticed I'd ripped the strap—an Orient Bambino that was a graduation gift. It's a shame, but it's a reminder that even small mishaps happen. Beyond community research, you can also look at low‑hanging fruit: talk directly to people in the niche, observe their daily workflows, and identify repetitive tasks that could be automated. The distance between you and knowing what to build is often just a day of focused outreach and listening.

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There are quite a few niches I'd love to target, but I don't have direct experience in them, and the niches I do have experience in aren't necessarily viable for automation. What should I do?

Think about it logically — if you needed experience in a niche before entering it, how would anyone ever do anything? You always have to start at the start line somewhere. A heart surgeon still has to perform their first heart surgery; a cold email pro still has to send their first cold email. Don't stress about this — you don't need to be a pro in anything before getting going. You just have to take the scary first steps, because they're the only way to move forward.

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youtube ↗Niches

What niches are currently most in demand for automation in the US, such as HVAC, dentists, and law firms?

We have a bunch of people in Maker School experimenting with a wide landscape of niches, which is a benefit of being in the community. You can see which niches are working and which aren’t. HVAC, dentists, and law firms aren’t making a ton of money with automation because there aren’t enough of them to apply high‑volume, iterative strategies. I don’t recommend focusing on local services; instead go entirely digital and target industries with large headcounts that can benefit from automation without hurting profitability. The biggest boom right now is recruitment, which saw a surge of interest and will likely rise again. I also suggest experimenting with recruitment, older‑school agencies that haven’t caught up, MSPs, IT consultants, and similar businesses that can source leads automatically via tools like LinkedIn Sales Navigator.

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youtube ↗Niches

As someone with a software development and cyber background who has built sites and one automation pipeline but hasn't done any outbound, offers, or positioning, and is interested in cyber, web app, dev, and automation, what should I focus on and how should I put myself out there to become a one-stop shop?

It's a common problem for beginners to spend too much time thinking about the business model instead of actually doing it. You're likely stuck in your head wondering what niche to pick, how to reach people, and which platforms to use. Rather than overthinking, you should test an idea in the market. Pick three things: choose an outreach minimum per day on platforms you have experience with—like DMs on Instagram, X, LinkedIn, communities, Reddit—and run it for a month without changing anything. After 30 days, if you do about 10 pieces of outreach per platform, you'll have contacted nearly 1,000 people, giving you real data to inform your next step. For example, you might find that your web development offer converts at 2.9% while your cyber offer doesn't perform as well, letting you focus on what works. This approach turns you into a scientist of your own life, gradually carving out the solution space and increasing your chances of success.

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Can I learn five to ten automations for one niche, apply them there, and then expand to other niches?

Yes, you certainly can learn five to ten automations for one niche, apply them there, and then expand. I actually recommend picking three niches to start. Since you have no coding experience, you don't need any—none of this requires coding. If you want to see what it looks like, check out my recently published video where I cover exactly this question. I sourced some questions from the daily updates channel; you can head over to the 100KI expert answers for your most common questions. We were trying a new format where one of the questions was 'what niche should I pick?' and 'what automation should I sell?' So I give you a packaged version of that.

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