How can we maximize reach on LinkedIn DMs since it's capped to 20 a day? Should we create another profile for LinkedIn outreach, and won't automating LinkedIn DMs with an automation tool or even Claude result in a profile ban?
Yes, automating LinkedIn DMs would lead to a profile ban when you inevitably get caught, so I would not automate LinkedIn DMs. You really don't have to, because as you mentioned you can only do about 20 per day depending on your LinkedIn premium plan — you can do a little bit more, probably 25. So you send 25 a day, awesome. How many of those actually accept your request if you're good? It'll be about a quarter, maybe a third. So that's going to be like six or seven a day. How many DMs are you really going to send a day, dude? Six or seven? You really need to automate that? I don't think so, not for one account anyway. If you wanted to scale past that, your only real option would be to purchase or rent accounts in some way, shape, or form. If you start a business and have a bunch of people working under you, you can also just use their accounts. But basically you're sending six or seven DMs a day. In Maker School right now, the Loom-to-booked-call rate is something like 5 to 15% — it varies because some people suck at it and some are good. Think about it that way: if it's 15% and you send six or seven DMs a day and you get one booking a day, you're now getting one booking a day per LinkedIn account. If you have 10 LinkedIn accounts, you're getting 10 bookings a day. Math is pretty good, right? And it doesn't really take too much time or energy to do these DMs. I would just recommend recording a video and making them really high quality.
Your monthly budget varies mainly with outreach volume. Many people find sending 10 Loom videos daily overwhelming, but I never considered it hard when starting out. Think of it like coal miners who just accept mining as their job—your baseline for effort. Not everyone does 10 Upwork applications daily (my month‑one recommendation); we usually taper to 3‑2 per day later. Upwork connects average about $3 each; after boosting and view‑rate adjustments, assume roughly $4 per day if you send four applications daily, totaling ~$240 monthly if done 20 days a month. The idea is that by the time you’ve spent that amount, you’ll likely have landed a client who covers at least that cost, ideally 5‑10×. Add fixed beginner costs of $100‑$250 for Upwork. You’ll need a cold‑email system: I recommend services costing $55‑$60 for mailboxes/domains in month one, then $35/month thereafter (e.g., Instantly, Smartlead). Lead‑scraping services run about $1‑$1.50 per thousand leads; targeting 3,000 leads adds ~$5/month. Putting it together: ~$40 for cold‑email, $50‑$60 for mailboxes/domains, and $100‑$250 for Upwork connects, giving a realistic monthly range of $350‑$400 for a total beginner doing moderate outreach. The biggest variable is how much outreach you actually do.
No problem, you should definitely double down on other forms of outreach. There are two ways to get clients: money‑intensive methods, where you spend money to acquire clients fast, and time‑intensive methods, where you spend time instead of money. In Maker School I focus on money‑intensive tactics, but the amount of money needed is actually very low compared to most businesses. For example, cold email might cost around $220 a month (software, mailboxes, leads), which is about 44% of your $500 take‑home — still a lot when you also need to pay rent. Upwork Connects cost about $2.50 per application; using the Connect strategy 20 days a month adds roughly $250, bringing your total outreach spend to about $470, or 94% of your income. Clearly, spending that much on paid outreach isn’t realistic. If you don’t have money to spend, you trade your time for what that money would have bought you. Start with cold DMs: combine the best of my cold email and Upwork approaches, and send them on LinkedIn, X (Twitter), Instagram, and Reddit — about 20 per platform each day. At three minutes per message, that’s roughly four hours a day, yielding around 1,200 outreach attempts per month. Even with a modest 5% reply rate and a 25% booking‑to‑close rate, you could land a few clients and start generating income. As you reinvest those earnings, your outreach becomes more scalable and your hourly effective rate improves. Another time‑intensive tactic is community posting: join relevant Slack, Discord, LinkedIn, Facebook groups, answer questions daily for two weeks, then start posting your own value‑driven content. When you gain visibility and authority in those communities, people will DM you for help, letting you pitch your services and turn those interactions into leads. The core idea is to trade time for money early on; as your earnings grow, you can gradually shift back to money‑intensive methods and reduce the time you need to spend.
First, I'd recognize that where I'm physically located has virtually no bearing on how much money I can make — there's some impact if I'm from a region associated with offshore workers pitching people used to different price expectations, but assuming it's just me going to a new area, it doesn't really matter where I work or live. Second, I'd spend $184 of the $300 on Maker School — not because I need the info, but because the program bundles something like $20,000 in signup discounts and credits to AI providers. After the $184, I'm down to $116 but now have roughly $3,000 in equivalent credits and discounts, which is basically a 15x return before I've even used the program's actual content. Those credits use API pricing rather than plan pricing, so I'd sign up for something like a Claude Code or Codex plan (~$20/month), and once I burn through the usage limits there, fall back on the banked API credits and discounts, giving me effectively unlimited use of coding tools for at least a month — and if I need more beyond that, I'd sign up for something like Kimi K2 or DeepSeek's plan, which are less intelligent per dollar than a frontier model but plenty for the low-intelligence tasks I actually need. That leaves about $90. I'd put roughly $40 into an Instantly plan and another $40 into mailboxes, leaving about $16, then use a lead-gen platform like Apify (discounted through Maker School) to pull a list of ~15,000 leads. I'd rinse those leads through the Instantly mailboxes every day for the next month — realistically budgeting time for mailbox warm-up — and just focus on outreach daily: hundreds of individual touchpoints a day, religiously checking and responding to replies first thing every morning, sending Loom videos to anyone showing interest, following up relentlessly, and adding responders on LinkedIn and their YouTube to learn everything about them so I squeeze maximum value out of every lead — making my 300 leads perform like someone else's 1,000. Then I'd front-load as many sales calls as possible, offer reasonably low rates to lock in a first client and bootstrap credibility, and over-deliver heavily to maximize the odds of turning it into a retainer. The core insight: if you're even halfway current on this space's developments, you already know more than 99.9% of everyone else, and that's an extremely powerful arbitrage window right now — so join a discount aggregator (doesn't have to be Maker School, though obviously I think it's the best one), and flip as much of your starting money as possible into bootstrapping outreach.
Sure. Let me cover exactly how I would approach these hypothetical scenarios. If I had $100, here's exactly what I would do to acquire clients today. First, I would find the most affordable cold email stack, which is the biggest leverage. I’d use the Instantly growth plan at $37 per month, giving 5,000 emails a month and the ability to roll over non‑responding contacts. For mailboxes, I’d choose cheap inboxes at about $3 each; with five inboxes that’s $15 per month, providing roughly 100 emails per day per inbox. I’d also need two domains at about $20 total (non‑recurring yearly). That totals $37 + $20 + $15 = $72 for infrastructure in month one. Domain costs could be amortized, but I’ll treat them as out‑of‑pocket. Next, I’d get leads via Apollo and scrape them with Apify. Apollo’s scraper is about $120 per 1,000 leads, yielding roughly 600 email addresses, which works out to about $2 per 1,000 emails. Sending a two‑step sequence at 100 emails per day (50 new leads, 50 follow‑ups) over 30 days gives 1,500 emails per month. At $2 per 1,000 emails, that’s $3 for leads. Adding infrastructure, we’re at $75 total. With $75 you can reach 1,500 people, a cost per lead of five cents. Assuming a 3% reply rate, that’s 45 replies; with a 20% positive reply rate, that’s about nine positive replies, roughly one meeting every three days. Higher reply rates could increase meetings proportionally. You’d still have $25 left. I’d spend it on Upwork: each application costs about $3 after bidding/boosting, allowing roughly eight applications. At a 20% proposal‑to‑reply rate, that might yield two replies and possibly one meeting. Combined, this strategy could book about ten meetings in the first month for $100, a cost per meeting of $10. If your service is worth $1,000–$1,500, closing one yields a 15× ROI; conservatively over 90 days you could make $4,500 on a $300 spend for a 15× ROI. Adjusting for realistic closing rates (15‑25%) and reply rates could push ROI higher. Additionally, free Loom videos (under five minutes) can be used to follow up with leads acquired via cold email, adding extra meetings without extra cost. In short, with $100 you can run cold email, buy leads, spend a little on Upwork, and use Loom to follow up, potentially booking ten‑plus meetings and achieving a strong ROI.