Hey Nick, after I joined Maker School, what would be the rough monthly budget that I should have considering all the tools and upper connects can add up quite a bit? Sorry, I didn't mean to down thumb you. If you give a specific number range, thanks a lot.
Your monthly budget varies mainly with outreach volume. Many people find sending 10 Loom videos daily overwhelming, but I never considered it hard when starting out. Think of it like coal miners who just accept mining as their job—your baseline for effort. Not everyone does 10 Upwork applications daily (my month‑one recommendation); we usually taper to 3‑2 per day later. Upwork connects average about $3 each; after boosting and view‑rate adjustments, assume roughly $4 per day if you send four applications daily, totaling ~$240 monthly if done 20 days a month. The idea is that by the time you’ve spent that amount, you’ll likely have landed a client who covers at least that cost, ideally 5‑10×. Add fixed beginner costs of $100‑$250 for Upwork. You’ll need a cold‑email system: I recommend services costing $55‑$60 for mailboxes/domains in month one, then $35/month thereafter (e.g., Instantly, Smartlead). Lead‑scraping services run about $1‑$1.50 per thousand leads; targeting 3,000 leads adds ~$5/month. Putting it together: ~$40 for cold‑email, $50‑$60 for mailboxes/domains, and $100‑$250 for Upwork connects, giving a realistic monthly range of $350‑$400 for a total beginner doing moderate outreach. The biggest variable is how much outreach you actually do.
No problem, you should definitely double down on other forms of outreach. There are two ways to get clients: money‑intensive methods, where you spend money to acquire clients fast, and time‑intensive methods, where you spend time instead of money. In Maker School I focus on money‑intensive tactics, but the amount of money needed is actually very low compared to most businesses. For example, cold email might cost around $220 a month (software, mailboxes, leads), which is about 44% of your $500 take‑home — still a lot when you also need to pay rent. Upwork Connects cost about $2.50 per application; using the Connect strategy 20 days a month adds roughly $250, bringing your total outreach spend to about $470, or 94% of your income. Clearly, spending that much on paid outreach isn’t realistic. If you don’t have money to spend, you trade your time for what that money would have bought you. Start with cold DMs: combine the best of my cold email and Upwork approaches, and send them on LinkedIn, X (Twitter), Instagram, and Reddit — about 20 per platform each day. At three minutes per message, that’s roughly four hours a day, yielding around 1,200 outreach attempts per month. Even with a modest 5% reply rate and a 25% booking‑to‑close rate, you could land a few clients and start generating income. As you reinvest those earnings, your outreach becomes more scalable and your hourly effective rate improves. Another time‑intensive tactic is community posting: join relevant Slack, Discord, LinkedIn, Facebook groups, answer questions daily for two weeks, then start posting your own value‑driven content. When you gain visibility and authority in those communities, people will DM you for help, letting you pitch your services and turn those interactions into leads. The core idea is to trade time for money early on; as your earnings grow, you can gradually shift back to money‑intensive methods and reduce the time you need to spend.
I no longer use Go High Level (GHL). For software costs, the cheapest option is about $37 per month for an instant‑inbox style service. A low‑cost stack looks like this: $3 per mailbox (so five mailboxes cost $15/month) plus two domains at roughly $30 per year ($2.50/month when amortized), bringing mailbox‑related expenses to $17.50/month. Adding the $37/month inbox service brings the base to around $54.50/month. If you also purchase leads—say 4,000 leads per month at $120 per 1,000 leads—that adds $480/month, for a total of roughly $534.50/month for email outreach. For Upwork, expect to spend about $1.50 per application plus a refundable boost, averaging roughly $3 per app; sending 10 apps a day would cost about $30/day. Upwork is simple to start with because you can invest for just a few days, get paid quickly, and buy credits for the whole month rather than one‑off purchases.
Sure. Let me cover exactly how I would approach these hypothetical scenarios. If I had $100, here's exactly what I would do to acquire clients today. First, I would find the most affordable cold email stack, which is the biggest leverage. I’d use the Instantly growth plan at $37 per month, giving 5,000 emails a month and the ability to roll over non‑responding contacts. For mailboxes, I’d choose cheap inboxes at about $3 each; with five inboxes that’s $15 per month, providing roughly 100 emails per day per inbox. I’d also need two domains at about $20 total (non‑recurring yearly). That totals $37 + $20 + $15 = $72 for infrastructure in month one. Domain costs could be amortized, but I’ll treat them as out‑of‑pocket. Next, I’d get leads via Apollo and scrape them with Apify. Apollo’s scraper is about $120 per 1,000 leads, yielding roughly 600 email addresses, which works out to about $2 per 1,000 emails. Sending a two‑step sequence at 100 emails per day (50 new leads, 50 follow‑ups) over 30 days gives 1,500 emails per month. At $2 per 1,000 emails, that’s $3 for leads. Adding infrastructure, we’re at $75 total. With $75 you can reach 1,500 people, a cost per lead of five cents. Assuming a 3% reply rate, that’s 45 replies; with a 20% positive reply rate, that’s about nine positive replies, roughly one meeting every three days. Higher reply rates could increase meetings proportionally. You’d still have $25 left. I’d spend it on Upwork: each application costs about $3 after bidding/boosting, allowing roughly eight applications. At a 20% proposal‑to‑reply rate, that might yield two replies and possibly one meeting. Combined, this strategy could book about ten meetings in the first month for $100, a cost per meeting of $10. If your service is worth $1,000–$1,500, closing one yields a 15× ROI; conservatively over 90 days you could make $4,500 on a $300 spend for a 15× ROI. Adjusting for realistic closing rates (15‑25%) and reply rates could push ROI higher. Additionally, free Loom videos (under five minutes) can be used to follow up with leads acquired via cold email, adding extra meetings without extra cost. In short, with $100 you can run cold email, buy leads, spend a little on Upwork, and use Loom to follow up, potentially booking ten‑plus meetings and achieving a strong ROI.
Sure, I can talk about it now and, if there’s enough demand, I’ll make a full video later. The reality is that with a bigger budget you can move everything about ten‑times faster, maybe even a hundred times faster. For example, most people are limited to about nine mailboxes sending 30 emails each per day – roughly 270 emails total, or 135 new leads per day in a two‑step sequence. If you scale up to 90 mailboxes at 30 emails each, you’re looking at 2,700 emails a day, or 1,350 new leads daily, for a very low monthly cost (around $270 if you use a mailbox reseller). At a 0.02% reply rate that’s 27 positive replies, which can translate to three calls a day. With a good campaign you can convert 10‑15 calls per day, and even if 30% drop off you still get seven to ten quality calls. Assuming 45‑minute calls, you can fill an entire day’s calendar and close a couple of deals daily. If each deal is $2K, that’s $4K a day, or about $80K a month running 20 days, not counting upsells or retainers. In short, if you’re well‑resourced you can realistically schedule $80K‑plus a month with a productized offer by going all‑in on cold email, as long as you have enough leads to fulfill the volume. This means broadening your top‑of‑funnel targeting across more general niches. For a $5K‑$15K budget, $270 is only about 2.7% of the spend, leaving roughly 4% of margin for growth.