#280 · stop auditing your prospects, just assume the problem

youtube ↗Lead Generation

What LinkedIn connection request volume do you recommend daily and weekly for a 2‑year‑old account versus a brand‑new account?

Unfortunately, LinkedIn is very sensitive to connection request volumes. For a totally new account, I’d suggest about 10‑15 requests per day (roughly 105 per week); LinkedIn will likely throttle you around 100 per week, so you may get blocked eventually—just a notice to slow down. For a 2‑year‑old account with 250 connections and prior messaging, you can probably do around 20 requests per day. If you have LinkedIn Premium, you’ll get better results.

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How can I scale LinkedIn outbound outreach beyond the daily limit of about 100‑150 connection requests?

LinkedIn safely allows roughly 100‑150 connection requests per day before you risk a ban. To scale beyond that you’d need to purchase additional LinkedIn accounts, which runs into the same moral and legal concerns as buying email accounts. Most companies in the Netherlands worry about GDPR, so if you target US prospects or route outreach through your own company the risk is lower. Ultimately, the only realistic path to higher volume is to use multiple accounts, but that reintroduces the same issues you’re trying to avoid.

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What do you think about using five LinkedIn accounts to send 100 connection requests per day each?

I start by warming up the conversation with genuine compliments and curiosity before mentioning what I do; it’s about building real connections first and sharing the offer naturally. It’s hard to say whether this is a good idea because it depends on implementation. I generally don’t like the ‘real connections first’ approach because pretending to follow someone long‑term just to connect can feel misleading. Some people do like it, and if done intelligently it can work. Sending 100 connection requests per day on each of five accounts, with a limit of about 100 conversations per day, means you can only pursue roughly 50 new leads daily if you also need to follow up with a sales message. Anyway, Dale Land wants to connect—feel free to hit him up.

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youtube ↗Lead Generation

I have a recruitment client who wants outreach via Facebook, LinkedIn, and WhatsApp numbers, but I can’t find the correct profiles of CEOs. How can I source these profiles and what are the realistic daily limits for sending messages on these platforms?

You’re limited by each platform’s daily caps – roughly 30 friend requests on Facebook, 20‑30 connection requests on LinkedIn depending on your account, and only a few WhatsApp messages per number. The best approach is to combine these channels with email, but if the client insists on Facebook/LinkedIn/WhatsApp, you have to work within those limits. For LinkedIn, you can pull CEO profiles easily using tools like Apollo and then feed them into Appify to get LinkedIn URLs. Facebook is trickier; you can use a Facebook search scraper or Appify’s user search by feeding names, but it’s a pain and not the most effective outbound channel. In short, use LinkedIn scraping tools, consider Facebook search scrapers if you must, but focus on email for scale.

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youtube ↗Lead Generation

How can we maximize reach on LinkedIn DMs since it's capped to 20 a day? Should we create another profile for LinkedIn outreach, and won't automating LinkedIn DMs with an automation tool or even Claude result in a profile ban?

Yes, automating LinkedIn DMs would lead to a profile ban when you inevitably get caught, so I would not automate LinkedIn DMs. You really don't have to, because as you mentioned you can only do about 20 per day depending on your LinkedIn premium plan — you can do a little bit more, probably 25. So you send 25 a day, awesome. How many of those actually accept your request if you're good? It'll be about a quarter, maybe a third. So that's going to be like six or seven a day. How many DMs are you really going to send a day, dude? Six or seven? You really need to automate that? I don't think so, not for one account anyway. If you wanted to scale past that, your only real option would be to purchase or rent accounts in some way, shape, or form. If you start a business and have a bunch of people working under you, you can also just use their accounts. But basically you're sending six or seven DMs a day. In Maker School right now, the Loom-to-booked-call rate is something like 5 to 15% — it varies because some people suck at it and some are good. Think about it that way: if it's 15% and you send six or seven DMs a day and you get one booking a day, you're now getting one booking a day per LinkedIn account. If you have 10 LinkedIn accounts, you're getting 10 bookings a day. Math is pretty good, right? And it doesn't really take too much time or energy to do these DMs. I would just recommend recording a video and making them really high quality.

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