#318 · how to hit $10k/mo (simplified)

youtube ↗Mindset

What weekly time commitment is needed to earn $20,000/month recurring revenue while working a full-time 8-5 job?

My recommendation is to aim for about 2-3 hours per day, which totals 14-21 hours per week. You'll likely frontload this on weekends—maybe 4-5 hours each on Saturday and Sunday. During weekdays, you could fit in 1-2 hours per day, for example from 7:00 to 8:30 am if you work from home, or adjust around your commute. Expect to invest extra activation energy beyond your regular 9-hour workday to overcome initial friction. Over time, as your side hustle scales, you can reduce your full-time hours and eventually quit your job. Many in Maker School have done this. I advise erring on the side of caution so you’re comfortable leaving your job without financial stress.

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Related answers

youtube ↗Mindset

How many hours do you work per day on average while building the business?

I work at least 12 hours a day, almost every day. I usually start around 5 or 6 am and keep going until 6 or 7 pm. Some days I push 16‑17 hours, sacrificing sleep and quality of life. Most of my work is in front of a screen, but I’ve recently built systems that let me focus on high‑impact activities, so I’m no longer pulling 12‑16 hour days constantly.

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youtube ↗Agency Operations

How many hours per day should I dedicate to Maker School while working full-time and interning, and how much money should I allocate besides subscription fees?

Well, you ended up joining anyway—just kidding. For anyone else here, I'd recommend a couple of hours, maybe two to three hours per day. The first couple of days might be a bit heavier: day one could be three to four hours, day two two to three hours, then from day three onward it settles to about two hours a day, maybe a little more. Some people take longer at the start, but that's okay. The reason this works quickly is that lead generation and outreach strategies become fast with practice because I make you do a lot of them. Regardless of initial timing, you'll eventually gravitate to a two‑to‑three‑hour daily workload, which most people can fit in. A core part of the program is daily accountability and habit tracking—not just learning a specific lead gen tactic or setting up automations. It's like going to the gym but for money: you show up daily, track your habits, and build consistency. Regarding money, it's hard to give a fixed number because it scales with how much outreach you do. My suggestion is about ten Upwork applications a day and roughly two thousand cold emails in the first month. In practice, most people end up spending an extra $100‑$150 per month on things like Upwork fees or cold‑email tools, due to limiting beliefs that hold them back. The beauty of Maker School is that the capital outlay is low: you spread the cost over three months, and the time to see results is short compared to typical businesses that require a big upfront spike with uncertain payoff. You also get discounts via coupon aggregators and my affiliate links, so give it a try.

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youtube ↗Pricing

What budget should I start with when joining Maker School, and should I focus on freelancing to save money or jump straight into the program?

You're definitely overthinking it. Roadblocks appear when you can't generate revenue quickly enough to bootstrap. A $500‑a‑month freelance income is reasonable, but you don’t want to be in a scarcity mindset where you feel forced to make Maker School work at all costs. Think of it like sprinting: going 100 % all the time burns you out, while operating at about 85 %—a relaxed competence—lets you stay effective. My recommendation is to save up for a month, then look for the most cost‑effective options. You don’t need to submit a huge number of applications; focus on quality. Lean heavily on cold email and community‑based outreach that don’t require any money. That 80/20 blend of starting now with limited funds and waiting for a larger budget later will give you the best chance of success without hitting roadblocks.

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youtube ↗Mindset

What advice would you give to someone working full-time with only 3-4 hours per night to start a profitable business, and is it effective to target leads in an earlier time zone (Pacific) while being on Eastern time?

What a great question. Regarding your Pacific Standard Time question, if you work 6 – 9 PM Eastern, that’s 3 – 6 PM Pacific, so you can book meetings then; it’s not a problem. Now, for your main question about working full‑time with only 3-4 hours a day: Yes, it’s feasible. In fact, everything needed to start this business can be done in 2-3 hours a day, so your 3-4 hour window is more than enough. Having limited time is actually an advantage because it forces you to focus on revenue‑generating activities and constantly ask whether each task moves the needle. To compete with people who have 8-12 hours, you must make each hour two to three times more effective by always checking if your work is generating revenue. Think of it like being dropped into a mid‑to‑high difficulty area in a game right away—you level up much faster than if you stayed in the beginner zone. Most of the core activities I discuss take only an hour or two a day, leaving you extra time to build the rest of your business.

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