What do you think about an AI system/agent that calls Meta ad leads instantly and books the appointment for them — offering that to businesses running Meta ads (agencies, local businesses, clinics, etc.)? What other options are there for improving conversions or show rates?
The instinct to offer acquisition-improving systems is good, but this specific idea is a poor system to lead with — this is the entry point to the entire business, the customer's very first interaction, and you're effectively building a worse storefront. If the AI performs even 5% worse than a human at this stage, you've lost 5% of the company's revenue outright — going from $100K/month to an expected $95K/month right off the bat — unless it's solving a genuine response-speed bottleneck. The money saved by automating this often isn't worth the money lost from a worse first interaction, similar to why a lot of companies that offshored customer-facing work to save money later walked it back.
meta adslead responsecustomer experienceautomation tradeoffs
Do I think running Meta ads for AI automation works? Absolutely. We have a lot of people that have done that and they've had success with it. I'm not a pro, so it's hard for me to tell you exactly how I would approach it or what I would do. But obviously you need to lead with a guarantee, just like you do with cold email. You need to lead with something that is aligned with what the customer wants and then also gives them virtually zero risk in saying yes to you. The key is you offer an insane guarantee up front, and then all you really do is verify whether or not they're the sort of company that you think could feasibly hit the guarantee on a call. This allows you to blow up your top of funnel, get a ton of people on calls, get your sales team nice and busy, and then later on you just get to only work with a small subset of people that you think could actually deliver. Why is that so smart? Because again, big top of funnel for a very small cost at the back end. And then you also get to learn a lot more about what your niche is, because you're doing things on a grassroots basis — kind of like how I'm responding to all these questions.
The first is speed to lead, which means optimizing the process after someone clicks on or opts in to one of your ads. Often the ad is good and people opt in, but the company takes too long to call them back. If 10 people fill out a form and you only reach three, improving that to five or six can meaningfully increase downstream revenue by about 60%, equivalent to adding 1.6 times the organization's output. For example, if a client makes $100k/month, you could help them make $160k/month, adding $720k/year in value, which justifies charging a substantial fee. Aside from speed to lead, there are two main approaches to top-of-funnel lead generation. One is using AI or automation to produce ad creative or organic content very quickly—e.g., generating high-quality UGC-style ads or mini commercials in a fraction of the time it would take a team to film. This unlocks the bottleneck that gets eyeballs on your product. The other is building outbound systems that autonomously scrape leads matching your ideal customer persona (ICP). Combining this with speed to lead can dramatically increase your top of funnel, potentially adding an extra million or two per year in revenue for clients.
He said he definitely sees value in outbound AI‑personalized cold emails, describing a simple campaign where you tell business owners you want to buy their business for cash, offer a quick 24‑hour offer, and only move forward when they respond positively. He added that he’s less certain about meta ads but would rely on the outbound approach, and wrapped up with “All right, Kev, let me know how this goes.”
The clearest example is Clarevo, which combines proven best practices--especially speed-to-lead--with software to maximize every dollar of ad spend. Without it, spending $20k on ads might yield only $40k (a 2x return). With Clarevo, the same $20k generates $120k because we contact leads instantly--calling within a millisecond of form submission, sending immediate texts, and using opinion-based dispositions and routing that adjust based on how recent the lead is. We continuously optimize via call and number rotation, local area-code targeting, dial-pattern frequency, and automated lead allocation to the top performers on the team. Power dialing ensures no time is wasted waiting for a call to connect; the moment you pick up, you're already on a live conversation. All of this can be built now using cloud-based drag-and-drop builders; we've bundled it into a dedicated platform for call teams that works equally well for inbound and outbound. It's one of the most effective tools I've ever used.